Discovering and Acting on Your Students’ Post-Pandemic Online Preferences
We oversee an undergraduate program consisting of approximately 2700 students in a typical college of business at a large, public land-grant institution. Being a business school, we constantly look for ways to adapt to the changing environment and to find opportunities to make our operations more efficient and effective. Applying these basic business principles to academia is becoming more necessary in an environment of declining student populations and increasing costs. The Covid-19 pandemic caused a major disruption in the way academia operates, and such disruptions often lead to fundamental changes in the environment in which an organization exists. Those that adapt quickly have an opportunity to take advantage of these changes, but those that assume things will “return to normal” are often left behind. You don’t want to be the shop renting videotapes in the era of the internet, and you don’t want to be the school focusing primarily on classes held in brick-and-mortar facilities when many of your students have spent a year taking courses online. We were certain that the disruptions caused by the pandemic, especially a year of almost fully online instruction, would lead to changes in the educational desires of our student population, and that identifying […]