Course Category: Free for All-Inclusive Members

Building a More Effective Parent
Relations Program

Learn how you can develop a program that better engages parents by addressing their specific needs. If executed correctly, an effective program can lead to improved student success, enhance your institution’s reputation, and connect your institutional goals with a highly engaged population. In this webcast, you will learn how to: Expand upon or create a parent relations program Survey and understand your institution’s parents’ needs and interests Use the information you learn to create a self-sustaining program

Using Student Storytelling in Higher Ed Marketing Webcast Recording

Get specifics for how to plan a student-driven content program for your digital marketing channels that helps you improve enrollment and engage alumni. Tim Nekritz, director of web communication at SUNY Oswego, will delve into the specifics of how to recruit, train, and manage students as they create content that highlights your unique campus environment. “Most webinars on this topic just cover generic tips, but the Student Storytelling webinar really went in-depth with concrete examples and ideas of how to engage students in many different ways.” Lauren Hoover, Admissions & Recruitment Coordinator, University of Pennsylvania School of Design

An Introduction to Advancement Event Protocol and Etiquette

Learn how you can ensure a smooth event experience for donors with thorough etiquette training. Lynne Wester will outline the foundation of event etiquette protocol to help you ensure that donors are properly treated and communicated with at all events. You will leave better equipped to manage tricky situations such as: Unexpected guests Managing guest behavior Security concerns Table etiquette Event follow-up

Developing and Implementing Your Customer Service Vision Webcast Recording

Develop and implement your customer service vision at your institution. You will learn about service philosophies that have been used successfully in higher education as well as seven important tactics for turning your customer service vision into a reality. Outline Your Vision in Real Time Throughout this interactive training, you will participate in a series of activities designed to help you apply the concepts you are learning. You will come away with an outline of your own customer service vision and philosophy that you can build upon to enhance customer service within your unit.

Moving to a Responsibility Center Management Budgeting Model Webcast Recording

Learn how you can customize, make key decisions, and cultivate ownership of a responsibility center management (RCM) budgeting model on your campus. Larry Goldstein will walk you through critical aspects of RCM so you can better: “This explanation and presentation of the RCM budget model was enlightening and very reassuring that our Task Force is on the right track with modifying our current budget program. We also realized throughout the presentation that CSULA has utilized several RCM principles over the past few years.”– Troy Allen, Director of Strategic Planning & Quality Improvement, CSULA

Corporate Stewardship: Demonstrating ROI Webcast Recording

Further engage your corporate partners with communications that go beyond required reporting. You will learn how to gather the appropriate data, develop succinct annual reports, and distribute this information to the right internal and external partners to support your corporate engagement efforts. Our expert instructors will begin this session by reviewing the pillars of a sound stewardship strategy and then share an in-depth case study and sample impact reports.

Planning and Managing Project-Based Fundraising

Learn how to maintain campaign momentum and donor interest by narrowing the scope of your campaign to focused fundraising projects with defined goals. Our expert instructor will share specific fundraising examples that will give you what you need to begin your own project-based fundraising initiative.

Measuring and Tracking the Effectiveness of Your Marketing and Branding Efforts

Learn how to better measure and track the effectiveness of your marketing and branding efforts over time. During this program, expert instructors from SimpsonScarborough and the University of Virginia will teach you which metrics you should link to specific marketing tactics across digital advertising, web, and social media channels, as well as how to better assess your institution’s brand strength. Throughout the training we will review specific examples of how this has been done at other institutions so that you can apply what you learn to your daily work.

Measuring and Evaluating Your Planned
Giving Program

Learn how you can use data to effectively measure and improve your planned giving program. You will learn how to: Determine the right metrics for your shop Collect and track key pieces of planned giving data Communicate your program’s value internally and externally Our expert instructor has experience at both small and large institutions and will share insights that you can apply to your own institutional context.

Developing Gift Acceptance Policies

Learn the core tenets of a sound gift acceptance policy that will help to protect the integrity of your institution. You will gain insights into how you can best work with a gift acceptance committee and train frontline fundraisers on the intricacies of your guidelines as they relate to: Real property Matching gifts Split-interest gifts Gifts with associated benefits Morality clauses Included with your registration is a resource packet including 10 sample gift acceptance policies.

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