The Gift Officer-Faculty Partnership in Academic Medical Fundraising
Grateful patients are often motivated to give because they are thankful for the care they received and want to advance research that may result in finding cures. An effective partnership with medical faculty and staff is one of the critical first steps in providing patients an opportunity to give back. Medical faculty primarily focus on providing the best possible care to patients; thus, they may not always have an opportunity to communicate why philanthropy matters in medicine effectively. Reluctance on the part of faculty sometimes stems from legal and ethical implications and a blurring of the lines related to the roles gift officers and faculty members should play. These issues often influence our ability to close gifts from grateful patients successfully. As a result, it is crucial to forge meaningful relationships built on trust that lead to a partnership between gift officers and faculty members to achieve success in grateful patient fundraising. Join us in this online training to deepen your capability as a gift officer in academic medicine and learn how to effectively partner with medical faculty for philanthropic success.
