Course Category: Free for All-Inclusive Members

Growing Research Collaboration Through External University Partnerships

Today, there is increasing pressure on institutions to engage in research, garner more funding, and contribute to innovation and economic development. For those trying to take their research activity off the ground, establishing an external university partnership can be just the right strategic step to boost growth and enhance the visibility of their institution’s research initiatives. In addition to improving the student experience, research partnerships can also allow universities to be leaders as well as collaborators in their own areas of expertise. Join us and our experienced speaker, Dr. Geoff Payne, for this online training where we will discuss the various types of external partnerships and how you can build them successfully from the ground up. Dr. Payne will also present some case studies, both local and international, and the lessons learnt from each.

An Innovative Approach: Distributed Content Strategy in Higher Ed Marketing

Join us for a webcast that will introduce you to the concept of distributed content strategy, an innovative way of thinking about organizing and publishing your content in higher ed marketing and communications. You will leave the webcast with a better understanding of: What a distributed content strategy approach looks like and why it’s important in higher ed marketing today How to create compelling content that is platform-specific How you can incorporate distributed content into your own strategies, even if you work in a resource-lean or highly decentralized environment To help illustrate what the results of a distributed content strategy can be, you will see numerous examples from our expert instructor’s own work across the web, in email, and on social media platforms, such as Twitter, Facebook, and Instagram. What is distributed content strategy? Distributed content strategy is an approach that prioritizes building content and audiences specifically on external or rented platforms, rather than solely directing traffic back to an organization’s website. By conceiving of and creating content that is native to the channel at hand (for instance, Twitter cards, Instagram stories, etc.), institutions can communicate with their audiences more directly and with greater effectiveness, depending on which channels they […]

Four Strategies for Successfully Advising Undeclared Students

Gain strategies and tactics to help you be more intentional in your advising support of undeclared students. Haley Richards from Colorado State University will share how her institution helped undeclared students outpace the average first year GPA, and she will teach you how to incorporate a similar plan of action on your campus. Whether you come from a large or small institution, these strategies can be applied to your unique institutional context.

Developing an In-Depth Alumni Mentoring Program

Mentoring programs are a great way to reconnect and re-engage alumni, while providing students important career development advice and helping them to understand life after school. Join us online as we uncover the tools and techniques needed to create a program that effectively engages alumni as volunteer mentors and provides meaningful experiences for students. You will learn how to establish, maintain, and assess an effective alumni mentoring program that values the depth of the connection over the number of transactions; you will also gain strategies for how to engage and secure faculty and campus partners as key stakeholders. This webcast will showcase the success of Marquette University’s award-winning program that has seen: 100% satisfaction from students and alumni 93% of mentors and mentees complete their established goals 90% of mentors return annually to the program, with many referring fellow alumni as future program participants

3 Ways to Connect Students to Career Services Early and Often

The schools that are the most successful in helping their students develop professionally are those that engage them early and often. In this webcast, you will learn about three initiatives that Loyola Marymount University has successfully employed to better serve their students: industry-specific networking events, summer engagement, and off-campus career treks. You will leave with practical advice on how to launch these initiatives at your own institution.

Tuition: Raise it, Lower it, or Stay the Course?

Join us for a webcast that will help you navigate the intricacies of tuition setting for undergraduate students in today’s unpredictable market. Those who are looking to educate their board and institutional stakeholders further on this topic, or who are in the midst of considering a tuition adjustment, will benefit from this webcast. We will help you answer the following difficult questions: What are the tuition pricing models and strategies available to me? What are the risks and implications associated with each versus doing nothing? How can I avoid a “one size fits all” approach and plan for the fact that a tuition adjustment will impact various student segments differently? How can I educate/work with the board and other important stakeholders to make them effective partners?

Innovative Strategies for Supporting Reinstated Students: A Case Study from Georgia Tech

Programs that help students improve their academic performance through support, coaching, and training around metacognitive skills are becoming more popular across the higher education landscape. These interventions can be especially impactful for reinstated students, who return to an institution after having been academically dismissed. Join us for this case study-based webcast to learn how Georgia Tech has designed and launched a student support program to increase the academic success of this often overlooked demographic. Since implementing the “Student Success Seminar for Students Returning from Academic Dismissal,” the institution has seen the graduation rates of their reinstated students increase from 14% to just over 50%. You will leave this webcast with ideas for better supporting reinstated students and preparing them for academic advancement.

Using a Volunteer Framework to Increase Faculty Involvement with Alumni Engagement

Engaging faculty in alumni relations’ goals and efforts can often be challenging. Lehigh University is innovating in this space by recognizing that faculty participation in alumni programming aligns closely with volunteer work. Lehigh is cultivating close partnerships with faculty through a volunteer management framework, focusing on recruitment, retention, and recognition. Due to the success of their new approach, they have seen a boost in faculty-advancement collaborations. Join us for this online training and hear about the ins and outs of this innovative approach. You’ll leave this webcast with ideas, inspiration, and resources to begin writing a plan to strategically involve your faculty in alumni engagement programming.

Rethinking Donor Recognition Programs

Donor recognition programs are a useful way to steward donors and can help segment your donor relations efforts. Leveraged properly, they can also be a useful way to understand motivations, include more donors, retain those donors, and inspire future giving. Although many institutions’ societies are aware of the impact they could be leveraging, many remain stagnant, are too focused around benefits, and do not serve donors or the school. Join us online to learn how to revive these programs to ensure you are maximizing the return on your efforts.

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