Course Category: Free for All-Inclusive Members

Selling Your Value to Adult Students

More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous institutional examples of successful communications for non-traditional students across multiple channels.

Proven Approaches to Building
Corporate Engagement

Gain tactics and review multiple models for better engaging corporate partners. You will learn new ideas for comprehensively approaching multi-dimensional corporate, foundation, and industry relationships. Our expert instructors will share best practices for: Identifying potential high-impact corporate, foundation, and industry partners Using relationship-building strategies and tactics that result in integrated relationships Developing metrics for measuring success in your corporate engagement efforts

Key Decisions for Decentralized
Budgeting Implementation

Join us online to discuss the pros, cons, and impact of critical decisions related to revenue and expense allocation in a decentralized budget model. Featuring lessons learned from Miami University and South Dakota State University, this training is perfect for institutions who are preparing to implement decentralized budgeting at their institution but want to do so in a deliberate and planned manner. This training will help you determine your own method for: Establishing provisions for specialized programs Determining recovery and chargeback for facilities and administrative costs Accounting for off-campus provisions and cross-listed courses Ensuring appropriate oversight, decision making, and communication

Creating Brand Awareness in the Adult
Student Market

Learn how you can increase your brand relevance and become “part of the conversation” among a growing adult student market. Through numerous institutional examples, this webcast will teach you how you can position your specific programs and services to appeal more directly to prospective adult students. Whether your institution is looking to begin bringing in adult students for the first time, or is trying to strengthen your existing brand awareness among adult students, you will leave with ideas for applying what you learn to both improve and better position your own offerings.

Three Solutions for Impacting STEM Retention

Learn how you can retain more STEM students by ensuring that you engage them in their interest areas, while helping them master critical math concepts. Throughout this webcast, you will see an innovative model for redesigning your STEM curriculum to remove barriers in your curriculum that cause retention setbacks for your students. You will leave better able to address bottlenecks in your curriculum, provide accelerated pathways for students, and help students succeed even before they arrive on campus.

Prioritizing Marketing Tactics for
Adult Student Recruitment

Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.

Recurring Gifts: Strategies to Grow Your Program

Learn key strategies needed to revamp or establish a successful and sustainable recurring gifts program. During this webinar, we will focus on: Positioning your recurring gifts program to donors Processing recurring gifts and complying with standards Collaborating within your shop to grow your program Whether you have an existing program or are just getting started, this event will give you the skills and ideas you need to run a more successful program.

Academic and Financial Partnerships: Creating a Comprehensive Engagement Plan for
Budget Implementation

Learn how to better focus your budgeting process to engage finance and academic leaders in the research, design, and implementation of a budget model. We will highlight phases of an academic leadership engagement plan for authentic collaboration. Following this webcast, you will be better prepared to: Structure your budget timeline to allow for collaboration Provide training and support for committee members and leadership Build guiding principles to ensure the budget meets your strategic priorities Use visual displays to build consensus and improve transparency Create a continuous improvement feedback cycle for ongoing monitoring This program is designed for financial and academic leaders who are considering a new or improved budget model within their department and/or institution.

Fundraising Essentials: Perfecting Moves Management Webcast Recording

Get practical ideas and advice on the “art” associated with the science of moves management. Gain the knowledge you need to smoothly move prospects through the donor cycle and upgrade them to the next giving level. Throughout this training, you will learn: The right questions to ask and when to ask them Identifying prospects who need to be upgraded or downgraded How to effectively manage donor meetings to ensure outcomes are met Tactics for moving donors through each stage of the solicitation cycle Considerations for using data to guide strategy

Soliciting Endowment Support

Raising funds for your endowment can be one of the most confounding fundraising tasks, but doing so is also an important part of a long-term, sustainable fundraising strategy. Learn how to more effectively raise endowed gifts for your institution. Our expert instructor will share insights on: Developing language and gaining buy-in for endowment fundraising internally Understanding how to talk about and solicit endowed funds with donors Identifying endowment prospects Closing gifts for your endowment

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