Course Category: Free for All-Inclusive Members

Prioritizing Marketing Tactics for
Adult Student Recruitment

Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.

Recurring Gifts: Strategies to Grow Your Program

Learn key strategies needed to revamp or establish a successful and sustainable recurring gifts program. During this webinar, we will focus on: Positioning your recurring gifts program to donors Processing recurring gifts and complying with standards Collaborating within your shop to grow your program Whether you have an existing program or are just getting started, this event will give you the skills and ideas you need to run a more successful program.

Academic and Financial Partnerships: Creating a Comprehensive Engagement Plan for
Budget Implementation

Learn how to better focus your budgeting process to engage finance and academic leaders in the research, design, and implementation of a budget model. We will highlight phases of an academic leadership engagement plan for authentic collaboration. Following this webcast, you will be better prepared to: Structure your budget timeline to allow for collaboration Provide training and support for committee members and leadership Build guiding principles to ensure the budget meets your strategic priorities Use visual displays to build consensus and improve transparency Create a continuous improvement feedback cycle for ongoing monitoring This program is designed for financial and academic leaders who are considering a new or improved budget model within their department and/or institution.

Key Decisions for Decentralized
Budgeting Implementation

Join us online to discuss the pros, cons, and impact of critical decisions related to revenue and expense allocation in a decentralized budget model. Featuring lessons learned from Miami University and South Dakota State University, this training is perfect for institutions who are preparing to implement decentralized budgeting at their institution but want to do so in a deliberate and planned manner. This training will help you determine your own method for: Establishing provisions for specialized programs Determining recovery and chargeback for facilities and administrative costs Accounting for off-campus provisions and cross-listed courses Ensuring appropriate oversight, decision making, and communication

Creating Brand Awareness in the Adult
Student Market

Learn how you can increase your brand relevance and become “part of the conversation” among a growing adult student market. Through numerous institutional examples, this webcast will teach you how you can position your specific programs and services to appeal more directly to prospective adult students. Whether your institution is looking to begin bringing in adult students for the first time, or is trying to strengthen your existing brand awareness among adult students, you will leave with ideas for applying what you learn to both improve and better position your own offerings.

Three Solutions for Impacting STEM Retention

Learn how you can retain more STEM students by ensuring that you engage them in their interest areas, while helping them master critical math concepts. Throughout this webcast, you will see an innovative model for redesigning your STEM curriculum to remove barriers in your curriculum that cause retention setbacks for your students. You will leave better able to address bottlenecks in your curriculum, provide accelerated pathways for students, and help students succeed even before they arrive on campus.

Fundraising Essentials: Perfecting Moves Management Webcast Recording

Get practical ideas and advice on the “art” associated with the science of moves management. Gain the knowledge you need to smoothly move prospects through the donor cycle and upgrade them to the next giving level. Throughout this training, you will learn: The right questions to ask and when to ask them Identifying prospects who need to be upgraded or downgraded How to effectively manage donor meetings to ensure outcomes are met Tactics for moving donors through each stage of the solicitation cycle Considerations for using data to guide strategy

Auditing and Improving Customer Service on Your Campus

Learn how to assess your current level of customer service on campus. During the program, you will walk through both a physical environment, or “servicescape,” scan and a communications audit. The results of these audits will allow you to evaluate how your office or department’s physical environment and communications are affecting the service you provide. Throughout the webcast, you will also hear a detailed case study from Michigan Technological University. This case study will allow you to see how Michigan Tech successfully implemented a Service Innovation Committee and developed a Customer Service Manifesto to help operationalize a meaningful service culture shift on their campus. “This webcast provided information and tools that could be used easily to improve customer service.” – Pam Johnson, Associate Dean for Institutional Advancement and Community Services, Gadsden State Community College

Partnering Giving and Alumni Relations to Better Align Efforts

Learn proven strategies for building effective partnerships and aligning the work done between alumni relations and fundraising teams. When these two teams work in concert with each other, it can dramatically increase both engagement and giving. Lynne Wester and Jenny Jones will give you practical advice for: Beginning the conversation about partnership Developing shared goals between your two teams Integrating and improving communications from both offices Deciding which initiatives benefit the most from partnership

Strengthening Admissions and Financial Aid Partnerships (Webcast Recording)

The rising costs of higher education and questions about institutional value have changed the expectations of what admissions and financial aid counseling prospective students and families should receive. This often leaves leaders in admissions asking questions such as: What financial aid information should admissions officers be responsible for? Where and when should the “handoff” between admissions and financial aid occur? How can I better collaborate with my financial aid office to create a more cohesive partnership? To what extent should admissions officers be involved in aid counseling, scholarship awarding, and verification? Join us to learn about two practical and proven partnership models between admissions and financial aid. We will take an in-depth look at each model and discuss next steps for implementation on your campus.

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