As a campaign leader, you may have felt pressure to skip some of the front-end planning necessary to evaluate the feasibility of your campaign, create the infrastructure of support, ensure buy-in and commitment from critical stakeholders, prepare your staff, and garner volunteer leaders.  However, in today’s competitive fundraising landscape, that is no longer an option. 

In this comprehensive two-day conference, our expert panel, whose members all offer extensive years of overseeing campaigns large and small at campuses of varying sizes, will take you on a deep dive into preparing the front-end planning of your next campaign. You will zoom out to see the full scope of what a front-end campaign analysis entails and gain practical tools and resources on the following topics.  

1. Assessing your campus’s readiness for the campaign: Get clear on your campaign’s purpose, and evaluate how well-prepared your campus is to meet those goals, so that you can identify new philanthropic opportunities while mitigating potential risks. 

2. Aligning critical campus partners with your philanthropic campaign goals: Identify who your critical academic and non-academic partners are and learn how to strategically collaborate with them to solicit ideas while collectively defining their philanthropic roles in your next big initiatives. 

3. Maximizing staff and volunteer participation: Learn how to best prepare your team and volunteers so that they become invested, engaged, and serve as potential leaders in your next campaign.  

4. Preparing for your audience: Begin strategizing your communication plans that the public—including current students, parents, board members, alumni, and prospective donors—will eventually consume. This includes how to use data to identify your donor prospects, and how to creatively position and brand your next campaign.