Rebecca Bernstein, of University at Buffalo Communications, serves as UB’s Web strategist and spearheaded the creation of the University at Buffalo’s Web Team, which is responsible for developing and managing UB’s digital presence, including its externally focused, top-level Web, social media, and mobile presences. Ms. Bernstein has been with the University at Buffalo since 1981 and has been involved in its Web presence since 1994. She has been recognized nationally for her design and Web work with more than She just recently received a Gold award from CASE, which was her 100th award, more Web development awards than any other higher ed institution. Awarded recognition includes the grand gold for interactive media from the Council for the Advancement and Support of Education, Best University Web Site from the Web Marketing Association, IBM Best Practices Partner (for MyUB, UB’s student services portal), and inclusion of her work in collections of best-designed websites. Ms. Bernstein’s vision has been written about in the Chronicle of Higher Education, Educause, CASE Currents, Web Content Management, and other media, and she has lectured at national conferences, most recently at the ADAPE conference as a keynote speaker.