Intensive Media Training: Mastering the Art of In-Person Interviews
Check Back Soon For Conference Dates JOIN OUR MAILING LISTMedia attention can be your institution’s friend or foe. Be prepared to successfully handle in-person media interactions.
Overview
With higher education in the spotlight more than ever in today’s 24-hour news cycle, it’s critical that campus constituents – especially institutional leadership – are prepared to effectively represent their institutions via interviews. Strong communication skills and a thorough understanding of the current media relations landscape can not only prevent potential damage to the institutional reputation but also help cultivate advantageous relationships with media contacts.
Join us for this essential, highly hands-on training, where you will get to learn and practice crucial interview skills and have the opportunity to:
- Be filmed as part of a mock interview to practice speaking in front of a camera and have the chance to review and critique the film
- Receive feedback and coaching from our expert speakers, as well as your peers
- Leave with a toolkit of resources that will allow you to continue developing your media interview skills when you return to campus – either individually, or through developing trainings for your teams
You will leave this workshop with an increased confidence to appropriately facilitate media interactions as and when they occur. This program is a unique chance for those in charge of institutional media relations efforts to take away a wealth of tools and best practices that they can integrate into their in-house media training.
Who Should Attend
This “train-the-trainer” style program is primarily designed for those professionals across Media Relations, Public Relations, and Marketing, who would like to strengthen their interactions with media outlets and gain practical tools and strategies that they can incorporate into their own in-house media training. To get the most out of the conference experience, we recommend bringing along members of senior campus leadership (e.g., VPs, Provosts, and Deans) for the chance to practice critical interview skills and get expert coaching from our instructors.
What makes our events different?
Academic Impressions conferences provide the opportunity for quality conversations and relationship-building through both formal and informal networking opportunities in an intimate setting. Our in-depth and hands-on approach to learning provides you with actionable takeaways.
Learn More About the Academic Impressions Conference Experience ➞
Speakers
Matt Carcella
Senior Director, Diversity Alumni Programs and U.S. Regional Alumni Engagement, Cornell University
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