Checklist: Using LinkedIn to Engage Alumni
During a recent Academic Impressions online training, Keith Hannon of Cornell University asked alumni relations professionals from 81 institutions to share where they have found success in sharing content and starting discussions with alumni via LinkedIn. The lively list of responses provides a quick checklist of content that alumni relations officers are trying across higher education: “All of these represent a good place to start to get the dialogue going,” Hannon remarks. Which of these is your alumni relations office doing? Which could you be doing? The Key to Growing Alumni Engagement on LinkedIn The key, Keith Hannon suggests, is daily engagement. When polled, two thirds of participants in this online training log in to their LInkedIn alumni group on a daily basis; one third do not. “That’s where it starts,” Hannon remarks. “It starts with daily attention to your community. The only way to really get to a thriving community is to give it daily attention and lots of TLC. That can mean: Most institutions understand the value of social media, yet few have a sound strategy across all channels. The barrage of new communities, platforms, and ways to connect can overwhelm even the most savvy social media butterfly. […]