In this interview, learn about a unique approachto designing a more immersive learning experience. In this short clip, you’ll hear my conversation with Bruce Kusch, the current president of LDS Business College. Formerly the chief academic officer at LDS, Bruce spearheaded an instructional framework there called the i4 model of design. i4 means campus instruction that is: To pilot this model, Bruce worked with an LDS faculty member to pilot a semester-long leadership course with no syllabus. He is going to tell us why he decided to do this and what it looked like along the way. Bruce Kusch, LDS College. What our mission here is … is to really prepare our students for the world of work that they will encounter when they graduate. The jobs that are waiting for our students when they finish don’t come with a textbook or a syllabus, and they’ve got to be ready to go to work and produce. The best way that we can help them do that is to put them in a learning environment that in the greatest way possible simulates work. Bridget Dattilo, Academic Impressions. So your intent here is to focus on building the mindset in students for […]
Ashlyn Sowell: During my recent leave from Gettysburg College, I travelled to Christchurch to speak to the Educate Plus New Zealand local chapter. I was quite moved by the challenges that my international colleagues face in fundraising after the devastating 2010 and 2011 earthquakes. One woman said to me, “I know we are supposed to have 50% of the money in hand before we start construction on a new building, but we don’t have any buildings!” I followed up with Naomi Wilde, the Community Relations and Development Coordinator at St. Andrew’s College, an independent school, with one question. Her response led to a great deal of valuable information for all of us, and her responses are very worth considering as you look at crisis planning and post-crisis fundraising at your own institution. When I asked her, “What has been the biggest challenge in fundraising since the earthquakes?” she answered: “The biggest challenge is probably building the case for support for your own institution, because of course you’re not the only institution affected, and your donors, especially those that live locally, are deeply affected too, and there are so many unanswered financial questions. The Case for Support needs to clearly mark your […]
Supporting mid-level and senior leaders as they prepare for the future of higher education and the next steps in their careers. Jennifer is an executive coach and trusted advisor who helps higher education leaders and their teams cultivate the mindset and skill set needed to thrive in an ever-changing world. Drawing from nearly 20 years of progressive leadership experience in higher education, she brings deep institutional knowledge to her coaching practice, specializing in cultivating the critical competencies that enable leaders to break down institutional silos, forge powerful collaborations, and create flourishing organizational cultures. Jennifer has held a variety of leadership positions in academic and student affairs throughout her career, including program director, department chair, and assistant dean. She currently serves as a director of strategic initiatives where she works closely with the provost on developing and coordinating high-priority strategic planning initiatives. Her coaching practice focuses primarily on chairs, deans, provosts, and vice presidents who are leading institutional change while advancing their own career trajectories. Jennifer’s approach combines evidence-based frameworks with practical communication strategies, ensuring leaders can effectively navigate complex challenges while building sustainable success. Jennifer has coached hundreds of leaders across institutional types, from R1 universities to community colleges, including […]
Is it time to launch that new academic program? Here is the ‘art’ and ‘science’ of answering that question.
Academic Entrepreneurship walks you through strategies for identifying, creating, and growing the right academic programs – both the mindset needed and the practical steps. Included in the book are templates, samples, worksheets, and case studies.
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Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well — and how they’re doing it. In this series of four articles (you’re reading the fourth), we ask an expert panel four questions to explore the changing landscape of graduate enrollment marketing: We invite you to use these brief articles to start critical conversations on your campus. Additionally, you can explore graduate student recruitment tactics in depth with these same experts at the upcoming Graduate Enrollment Management conference. We hope to see you there! Here are our panelists’ answers to the fourth of the four questions. Q: What Non-Digital Marketing Strategies Have Been Effective? Sarah Seigle, Academic Impressions. Other aspects of a graduate recruitment marketing strategy that we haven’t yet talked about are print communications and recruitment travel—grad school fairs, on-campus events, etc. What role do non-digital strategies such as these currently play in your own graduate recruitment marketing strategy? How heavily should other schools be utilizing these tactics? Julie Gacnik, Creighton University. While the overall investment in print has declined, and has shifted to digital, print will never go away. As for recruitment travel and events, we […]
In my last post, I wrote about how admissions works, although the lesson, perhaps, is that the term “admissions office” means very different things at different institutions. And while it’s still true that we in admissions and enrollment management all agree on one thing—that if a student never applies, they won’t enroll—it’s also true that the final step in the process is the processing and delivery of financial aid. A caveat: This is hard to grasp on the first pass—if it sometimes does not seem to make sense, that just means you probably understand it better than you think you do. I recommend paper, a pencil, and some note-taking to get you through this. It’s going to be challenging to navigate. About 15 years ago, I started gauging the age of my audience during presentations by putting an image on the screen. It’s the floorboard of an automobile, showing part of the brake and floormat for some context. You’re likely to notice the bright red carpet before you notice something else that doesn’t look quite right: To the left of the brake is a silver button, a little bigger than a quarter. I ask the audience members to raise their […]
Series: Costs Down, Quality Up Historically, initiatives to improve quality have also meant added cost—smaller class sizes, more faculty who conduct research, etc.—but this is no longer a sustainable model for all institutions. What are the innovations that can actually drive the cost to educate a student lower while driving critical outcomes like student success and completion higher? This series offers provocative questions that challenge the cost-quality paradigm and the old ways of managing institutional strategy and growth. Also in this series:Why Good is Still the Enemy of Great for Most Colleges and Universities After a visit to a university campus, I received the following inquiry from one of its academic leaders: Bob, when you visited, you mentioned that we have too many GE course options. We are taking a look at this. What are the advantages of decreasing the number of options? Is this a resource question? What if the course is part of a major? Is there a problem including it as a GE distribution as well? This inquiry deserves a serious response and, as it also affects academic sensibilities on other college and university campuses, I thought I’d write a fuller response. In this article, I will speak briefly to: 1. […]
THE SUCCESS AT GETTYSBURG COLLEGE This article is the first in a series by Ashlyn Sowell, Gettysburg’s associate vice president and campaign director. Here, Sowell reviews 4 lessons about campaign communications and volunteer management that she and her team at Gettysburg learned — from their volunteers. “Leveraging these key lessons,” Sowell adds, “we have successfully engaged over 100 volunteers in the quiet or leadership phase of the campaign and are tracking ahead of our goal. I believe with volunteers leading the way we will involve more Gettysburgians in the public phase of the campaign, exceed our goal, and groom the leaders needed to be successful in the next campaign for the college.” We hope you will find this article useful and share it with your colleagues. As we embarked on the largest campaign in our school’s history, our campaign consultant gave us some important advice. She said that our campaign must be owned by the president and by the volunteer leadership, not by the staff. We took her advice to heart. With our board chair, we carefully selected each volunteer that would help us during our planning phase. The board chair personally recruited each volunteer, and I believe that got […]
Here’s how MIT and several partners are developing a Fly-by-Wire system to provide high-quality, differentiated instruction at scale and to better equip graduates to enter the workforce. SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. This was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. MIT, partnering with edX and Arapahoe and Quinsigamond Community Colleges, is developing a Fly-by-Wire system to provide high-quality, differentiated instruction at scale and to better equip graduates entering the workforce with skills valued by employers and industry. Funded by a $2.9 million FIPSE First in the World grant, the Fly-by-Wire system is a digitally-enabled, differentiated blended-instruction intervention that is both scalable and cost-effective enough to meet the needs of learners at a range of institutions. […]
Over the past two decades, I’ve had the privilege of designing and delivering more than 100 leadership development programs in higher education and supporting institutions as they launched dozens more. These programs have ranged from single, cohort-based initiatives to multi-layered efforts designed to shape institutional culture over time. At Academic Impressions, we’ve worked with first-time department chairs as well as with presidents rebuilding senior cabinets. We’ve partnered with well-resourced research universities as well as with small and mid-sized institutions doing the best they can with very limited capacity. The good news is that during this time, I’ve seen a growing recognition that leadership development is mission critical. More institutions are investing in helping leaders to build emotional intelligence, resolve conflict more productively, lead teams effectively, and navigate change with greater confidence. Many are also working intentionally to build pipelines for future leaders who will be ready when the moment calls. And yet, because many institutions have limited experience designing leadership development programs, a predictable set of mistakes shows up again and again. Ironically, these missteps are usually rooted in good intentions—but they ultimately undermine the very outcomes these programs are meant to achieve. Following are the five most common mistakes I see when institutions launch or attempt to sustain leadership programming. 1. Trying to Do Too Much In an effort to be comprehensive, institutions often try to cover as much […]
