ATSU’s approach to unifying its social strategy across departmental divides has yielded an 879% increase in organic reach on Facebook. by Anne Ackroyd, Public Relations Specialist, A.T. Still University Over the past year, while most public pages have seen a significant decrease in organic reach on Facebook, A.T. Still University (ATSU) has seen an 879% increase (comparing June 2017 to June 2016). One of the major factors in ATSU’s success has been an innovative, university-wide social media committee, developed to overcome departmental divides and build a more unified social media presence. In early 2017, ATSU’s marketing team determined that the quantity of university-affiliated social media pages was undermining the institution’s reach and engagement. This problem is not unique to ATSU, a small graduate health sciences school of about 3,000 students. A quick search on Facebook for your alma mater will likely reveal dozens of pages that bear some variation of the institution’s logo. The problem stems from the silo mentality that plagues higher education. Faculty, staff and students often identify strongly with their area of study, rather than with the institution as a whole. In addressing this issue, ATSU developed a replicable model for a social media committee tailored to the […]
By Kayleigh MacPhersonExecutive Director, Scholarships and Student SupportUCLA Development Assuming leadership in a time of transition and tumult – parenting lessons that helped our team thrive during the pandemic. Returning to work from one’s first multi-month parental leave is challenging no matter the specific circumstances. Whether it is a crisis of identity, scheduling, responsibilities, time, or managing the onslaught of individual, familial, professional, and societal expectations, with parenting comes an additional literal and figurative load for nearly every aspect of our lives. Assuming a new leadership role in one’s profession can be similarly complex – like the adjustment to parenting, one becomes, at times, solely responsible for the actions of others. There may also be crises of identity, scheduling, responsibilities, time, and managing new expectations. After four months on parental leave, I returned to the office December 4, 2019, and things had changed. I had both a brand-new baby and a brand-new leadership role at my institution. I was thrilled to get back to work and hardly considered the impact my newfound parental feelings and experiences could have on my approach to leading a team. In times of uncertainty and transition, we are all tested, and history has shown us […]
In order to meet your campaign goals, it is essential to ensure you have the proper staffing levels, particularly for frontline fundraisers. In this program, our expert facilitator will provide practical tips for staffing, training, and supporting your frontline fundraisers as you ramp up for a comprehensive campaign. Throughout this webcast, you will learn to: Strategically align your team’s talent with the vision of your campaign Use benchmarking with peer and aspirant institutions to provide insights for staffing needs and patterns Gain insights around the tactics and strategies necessary to hire and on-board new fundraising staff to ensure campaign success.
You’ve embraced the idea of enhancing customer service on your campus, you’ve provided training for your team, and now the hard part begins—maintaining momentum! This free webcast will discuss five key challenges to sustaining a culture of service and how you can overcome them. The five challenges are: Join us for this virtual learning experience developed for higher education professionals who lead service efforts and supervise leaders on the frontline. Whether you are just beginning a customer service initiative or your efforts have lost steam, gain the insight you need to build momentum and increase customer satisfaction! Watch our expert faculty talk about why getting customer service right is key in higher education:
Academic Impressions’ Five Paths to Leadership® Assessment has been leveraged in our leadership programs for years; thousands of leaders in higher ed have benefited from this dynamic model exploring how one’s leadership styles manifest under normal circumstances and how they change under stress. Having a deeper understanding of your own leadership styles in varying situations increases your self-awareness, enhances your emotional quotient, allows you to more effectively plan, communicate, strategize, and ultimately, lead. Join us to learn what your own leadership styles are, how they might change under stress, and how this can apply to your team. Registrants will be given access to take the assessment ahead of the live workshop. During the workshop, we’ll walk through:
Online instruction continues to thrive, but instructors and designers struggle to develop effective forms of online assessment. How can an instructor know if students are meeting course objectives or achieving area competencies if tests and quizzes are not primary assessments? How can you ensure academic integrity and curb online cheating? What other forms of assessment are particularly effective in an online environment? Join us online to learn how to design and develop assessment tools in online instructional environments. Our expert instructor will share examples of assessment questions and how to improve them.
With an uptick in issues between institutions and major donors, staying current on philanthropic naming issues is more important than ever. Having sound naming policies will help you protect your institution’s reputation and bottom line. Join us online for a two-part webcast series that will help you adjust your naming plans and policies to account for today’s complex and dynamic environment. Session 1 will share considerations for valuing your opportunities that will help you validate your approaches. Session 2 will help you update your naming policies to ensure that you meet the needs of both the donor and the institution.
Innovation spaces are giving students an opportunity to merge the classroom, their future careers, and entrepreneurial spirit all into one place. As colleges assess how to attract and retain students, these spaces foster the creative and collaborative culture of today, while forging a connection between industry and academia. In this training, you will learn how to begin defining your institution’s own innovation space. Our expert instructor from The Garage at Northwestern University will share strategies on how to begin the process, including pictures and examples. Institutions with smaller budgets or a more limited scope will also receive advice on how to scale these strategies to meet their individual needs.
Dr. Melanie Hulbert currently serves as the Sr. Executive Director of Academic Equity and Student Support at University of Alaska Anchorage. Prior to this she served as the VIce Provost for Student Success and Dean of the Honor’s College. Melanie has spent the past 20 years in higher ed as a professor of sociology and in several executive level administrative positions. She cares deeply about student success and believes that it is our role, as leaders, to create academic pathways that are equitable and tailored to each unique student’s aspirations. “Student success isn’t just a buzz word in higher education, it is a fundamental commitment to holistically meeting students where they are in their academic journey.”
Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Stepped Care 2.0 Model may be one possible solution for your counseling center. Dr. Peter Cornish, a leader in the model, will debunk common myths and provide an overview of the key components of the model, including how to: Preserve your existing care network Train your providers Monitor outcomes Message and market new services
