Learn how to strategically increase engagement and giving with your advancement events.
Creative events can provide a high return on investment and increase engagement for your alumni and donors. But, poorly executed – lacking strategy or performed solely out of tradition – events can instead simply be a drain on resources.
Join us to develop a cohesive strategy for your alumni and donor events, including a framework for vetting future events, performing proper follow-up with attendees, and ensuring that one of your largest budget items is working towards your goals. We will cover ideas and best practices for large-scale events such as homecomings and reunions, as well as smaller ones like career-oriented alumni programming.
Note: This conference will not cover event planning basics, but is instead focused on higher-level strategy.
After walking through critical development and execution strategy, you will have working time to tackle one of your upcoming events. You will leave this working session with an action plan for improving this event and have the opportunity to receive feedback from our experts and your peers.
Are you feeling unsure about your ability to influence your shop’s overall events and programming strategy? This workshop will walk through developing the right relationships on campus, demonstrating your value to leadership, and analyzing and interpreting data. You will leave more comfortable to implement your advancement events strategy.
Advancement, alumni relations, and institution-wide professionals who produce or help develop events for alumni relations and/or advancement shops will benefit from this conference.
Contact Gwen Doyle, Program Manager at firstname.lastname@example.org or 720-988-1258 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to better strategize for your advancement events to increase engagement and giving.
Matthew is an advancement professional with more than 20 years of experience in event production, fundraising, public relations and constituent engagement. Matthew currently serves as Executive Director of CSU Events and Community Engagement at Colorado State University, where he provides creative and strategic leadership for a talented team of event, communications and donor relations professionals who manage more than 300 engagement opportunities annually. Additionally, he is directly responsible for Presidential events and constituent engagement strategy for the CSU System.
Known for a love of novel ideas, Matthew led an innovative reorganization at CSU in 2010, consolidating responsibility for all alumni, donor and university events under the CSU Events umbrella. This organizational shift opened the door for a candid conversation about the power of purposeful events, leading to a more strategic approach to engagement and significantly contributing to more than five consecutive years of record-breaking fundraising results.
In 2015, Matthew became a founding member of the Donor Relations Guru Group, a consulting collaborative spearheaded by internationally known author, speaker and consultant, Lynne Wester.
A Louisiana native, Matthew is a proud alumnus of the University of Arkansas and remains an avid Razorbacks fan. He currently lives in Colorado with his partner, their two-year-old son, and two fur babies.
Jennifer has more than 19 years of experience in special events and higher education. In 2014 she was named Wake Forest University’s first Executive Director of the Washington, D.C. Office. In this capacity she partners with campus departments (Advancement, Alumni Engagement, Office of Personal and Career Development, the Provost, Deans, and academic departments) to develop and enhance programs for the entire alumni, parent and friend constituency in the D.C. metro area, as well as between and among faculty and students on campus, building a bridge from campus to one of the University's key cities. She also leads the development of a study/internship program for undergraduates who wish to study and work in the nation's capital, opening in Fall 2017.
Prior to her current role, she was vice president of university events, where she was responsible for the overall strategy, production and execution of the signature events for the university. Her experience covers a wide range of events, from intimate donor dinners at the president's house, to large-scale events including inaugurations, national presidential debates, campaign kickoffs, film screenings, tapings of NPR's "Wait, Wait Don't Tell Me," and ESPN's Homecoming Show with Rick Reilly, as well as 12 years of commencements with national and international dignitaries. While head of the events team at Wake Forest, Jennifer’s interest and focus were on event strategy, success metrics before and after an event, and execution of events without reinventing the wheel. She and her staff regularly partnered with development, stewardship and donor relations, and principal gifts staff to customize events and visits to campus, creating an experience designed to engage constituents in a more meaningful way with the university and its mission. Jennifer’s passion for expressions of gratitude in any workplace environment led her to author a book entitled With Gratitude – The Power of a Thank You Note, which was named the number one new release in business etiquette. Jennifer is a Phi Beta Kappa alumna of Wake Forest University with a bachelor's degree in English.
Hyatt Regency Boston Harbor101 Harborside DriveBoston, MA 02128
To reserve your room, please call 617.568.1234.
We have exceeded our available room block for this event. However, the conference hotel does still have rooms available at their standard rates.
Hyatt Regency Boston Harbor features breathtaking views of the beautiful city skyline and is the most environmentally friendly waterfront hotel in Boston, Massachusetts. Winner of Boston’s Green Business Award, this convenient hotel close to Logan International Airport (BOS) includes newly renovated soundproof guestrooms, stunning harbor and city views, and onsite gourmet dining options.
The incredible location along the historic Boston waterfront offers easy access to top city attractions via a comfortable water taxi to downtown or complimentary 24 hour airport shuttle.
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