Alumni Career Services: Developing an Online Programming Series

December 5, 2011

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Overview

Increase your alumni engagement by creating a low-cost career development webinar series.

Alumni events are a powerful first step to cultivating engagement and giving, but attendance at in-person events is leveling or falling off, creating challenges for building alumni loyalty. However, alumni still place a high value on career advice and professional development-focused events. Now is the time for you to capitalize on this interest by expanding your online offerings.

Join us online to develop a low-cost, online programming series that will engage your alumni as both participants and presenters. Along with taking a look at technological considerations, you will learn how to:

Select the right topics to interest your alumni
Recruit and manage the right presenters to deliver your content
Market your programming appropriately
Assess your programming

WHO SHOULD ATTEND

Alumni relations and career services professionals will learn the key components of an alumni career services webinar series that will meet the needs of their constituents.

Agenda

Learning Outcome:

LEARNING OUTCOME

After attending this program, attendees will be able to identify the key components of an alumni career services webinar series that will meet your constituents’ needs.

Monday, December 5, 2011

1:00 - 2:30 p.m. EST

Getting started
- Georgetown context
- Choosing a platform for your webinars
- Determining access
- Staffing and funding your webinars
Designing your series
- Topics
  - Classic, must-have offerings
  - Responding to hot issues
  - Programming for different constituencies
- Development timelines
Selecting and managing faculty
- Internal versus external faculty
- Recruitment strategies
- Training considerations
- Follow-up considerations
Marketing your webinars
- Traditional avenues
- Email and social media options
Assessment and further engagement
- Evaluating individual programs
- Integrating engagement across your advancement shop

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Bridget Bowers Holmes

Director, Alumni Career Services

Georgetown University

Bridget has spent more than 10 years assisting alumni and students in reaching their career goals. Serving in her current role since 2006, she has grown her office’s reach from 300 to 6,500 alumni through the innovative use of one-on-one resources and technology to leverage the institution’s broad alumni experience. Prior to arriving at Georgetown, Bridget served as a career counselor and eventual assistant director at Villanova University.

Emily Holland White

Assistant Director, Alumni Career Services

Georgetown University

Emily utilizes her career services and human resources background in the management of the alumni career services award-winning webinar program as well as in the planning of student-alumni career-focused programming. Prior to Georgetown, she served as a chief of staff at the Advisory Board Company, aiding in the organization and facilitation of the account management internship program, managing new-hire training, and leading a team of associates.

Registration

CD Recording of Live Webcast

$350.00

Alumni Career Services: Developing an Online Programming Series recording

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On-Demand Download of Live Webcast (180 day license)

$350.00

Alumni Career Services: Developing an Online Programming Series on demand

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