Boosting Annual Giving During Your Campaign

November 14, 2011

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Overview

Maximize the contribution of each level of your giving pyramid.

To ensure you meet and exceed your campaign goal, you must maximize the contribution of each level of your giving pyramid. Unfortunately, campaigns often shift staff and resource focus away from annual giving to major gift work. Incorporating annual gift best practices throughout your campaign gives you the best chance to make the most of all your donor groups' potential, and set up increased post-campaign annual giving.

Join us online to learn how to boost your annual giving program during - and after - a campaign. You will learn:

Key strategies for growth by campaign phase
Cultivation and solicitation tactics for donors across loyalty levels
How to address complicating factors including reunions and recognition
Best practices for sustaining your success after your campaign ends

WHO SHOULD ATTEND

Managers across your advancement shop will benefit from attendance. Annual giving managers will learn how to use their current or upcoming campaign setting to amplify their annual gift effort. Development and campaign managers will learn what role annual giving should play at each step of the campaign process.

CFRE CONTINUING EDUCATION CREDITS

Full participation in Boosting Annual Giving During Your Campaign is applicable for 1.5 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to position your annual fund to attract more donors during your institution's campaign and maintain those donors post-campaign.

Monday, November 14, 2011

1:00 - 2:30 p.m. EST

Key strategies to deploy your solicitation tools by phase
- In the silent phase
- In the public phase
- By annual giving segment
  - Leadership donors
  - Consistent donors
  - Occasional donors
  - Non-donors
Addressing potential challenges
- Multiple asks and developing a dual ask culture
- Reunion giving
- Recognition and counting issues
- Program maturity
- Making the case for annual giving in a campaign - "Why does my $100 gift matter?"
- Educating internal audiences about the value of the annual fund in a campaign
Sustaining your success following your effort
- Donor retention techniques
- Proper campaign stewardship
- Prepping for your next campaign

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Brian Daugherty

Director, Development and Alumni Relations, School of Law

University of San Diego

With more than 15 years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony, the Baltimore Zoo, the University of Baltimore, the University of California, San Diego, and San Diego State University. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Brian has used his extensive experience in statistical data analysis and strategic planning to be an integral team member of capital campaigns ranging in scope from $16 million to $1 billion. A contributor to Currents magazine, he is a frequent presenter for the Council of Advancement and Support of Education (CASE) and the Annual Giving Professionals Network (AGPN).

Registration

CD Recording of Live Webcast

$350.00

Boosting Annual Giving During Your Campaign recording

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