Comprehensive Special Event Planning for Development

November 9, 2009

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Overview

Create consistent, branded events that will ultimately help lead donors to make future gifts.

Poorly designed special events can make your institution look unprofessional and can lead to confusing messages or duplicated effort. This potential for disorganization only increases as you involve more of your shop personnel in event planning.

This on-demand webcast will help to systematically improve your own event planning. With a focus on creating consistent, branded events that will ultimately help lead donors to make future gifts, you will learn how to:

Use pre-event questionnaires to determine event purpose and audience
Write welcoming invitations and manage your guest lists
Script your events down to the minute
Effectively brief important stakeholders, including your chief executive
Develop vendor relationships and resources

TARGET AUDIENCE

Advancement professionals charged with the design and execution of special events – especially those in donor relations – should attend this webcast.

Agenda

Live Session Took Place On Monday, November 9, 2009

Budget development
- Working with limited information and resources
- Accounting for all details including last minute additions
Logistics and timeframe mapping
Invitation management
- Creating lists that account for the necessary variables
- Writing language that sends a clear and inviting message
Mailings checklist
Briefings
- Developing effective and consistent information sharing
- Using briefings for responsibility delegation
Scripting
- Creating minute-by-minute scripts
- Choreographing cues, lighting, audio visual, and stage actions
Suggested vendor resources
- Developing them for your institution
- Making resources available at your fingertips via the internet
Conducting proper event follow-up

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Elizabeth Gallant

Director, Development Stewardship

Georgia Institute of Technology

Beth joined Georgia Tech's development office at the conclusion of a $700 million capital campaign and was charged with developing a comprehensive, donor-focused stewardship program. Eight years later, she has built a proven program for stewarding the institution's 2500 major, individual, corporate, and foundation donors. Prior to her current role, Beth served as the director of donor relations at Georgia State University and Colorado State University, where she spent over ten years coordinating high-profile events. Beth is also a frequent national conference speaker and consultant for non-profit organizations.

Registration

CD Recording of Live Webcast

$350.00

Comprehensive Special Event Planning for Development CD Recording

Attendee Information

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