Learn effective techniques for engaging prospective adult students.
Studies show that more than 90% of adults begin their search for a college or university on the Internet before making an inquiry. Adults often won't inquire if a website depicts only traditional-aged students or lacks any visible link for adult students. In order to attract more adult students, schools must ensure that their website welcomes adult students and is designed with adult student recruitment in mind.
Join Academic Impressions in this archived webcast to gain a fresh perspective on strengthening your website for adult student recruitment and learn about the most effective techniques for engaging prospective adult students.
This archived recording is designed for administrators who want to learn how to improve their websites in order to engage more adult students. This may include marketing and enrollment professionals, website designers, and anyone who oversees adult student recruitment.
Jim has more than 20 years of experience in higher education marketing. As president of Paskill Stapleton & Lord, he works closely with the firm's clients in developing results-driven marketing and recruitment strategies. He has been instrumental in helping colleges and universities design and implement communication plans to reach prospective students at all stages of the college search life cycle. As creative director, Jim oversees the design and production of the award-winning higher education marketing materials produced by the firm. Prior to forming Paskill Stapleton & Lord, he served as an art director for several Philadelphia-area advertising agencies and as the creative director for one of the nation's largest consumer magazines.
Bill has 13 years of experience staying ahead of the curve in higher education web development programs. He believes best practices work until they don't, a website is never done, and you never know if something new will work until you try it and test it. In his current position, Bill directs all web and new media professional services and has developed Paskill Stapleton & Lord's proprietary i2e and AEP software applications. He serves as the lead consultant for web design and usability and has also been known to design a mean print piece as well. Bill holds a B.S. from Drexel University.
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