Facebook and Advancement: Using Ads to Increase Engagement and Giving

February 23, 2012

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Overview

Use Facebook ads to increase online alumni attention and philanthropy.

Though colleges and universities are flocking to social media websites like Facebook, many are unaware of simple strategies that can increase community membership, fan base, and "likers" of their institution. Facebook has proven to be an effective platform for communicating with alumni and current students, but if your community is small, your messaging reach will be as well. Facebook's ad feature is an inexpensive way to boost online alumni attention and philanthropy with minimum impact on your overall budget.

Join us to explore strategies for improving your advancement work using Facebook advertising.

LEARN FROM PROVEN SUCCESSES

This archived webcast will feature case studies of Facebook ad success, including that of Indiana University-Purdue University Fort Wayne (IPFW). Utilizing a strategy that includes Facebook ads, IPFW went from the 57th to the second most engaging school in the Facebook fan page large-school category (10,000-20,000 undergraduate students). Join us online to learn how you can model the success experienced by IPFW and others.

WHO SHOULD ATTEND

Advancement professionals (especially managers in development, external relations/communications, and alumni relations) charged with improving their shop's online presence will learn:

What a Facebook ad is and how it works
Who to target with your Facebook ad
How to launch an effective Facebook ad campaign
How best to analyze results

Agenda

Learning Outcome:

After participating in this webcast, you will be able to use the Facebook ad feature to inexpensively increase alumni engagement and giving.

Recorded Thursday, February 23, 2012

90 minutes

Facebook ad essentials
- What they are
- How they work
- Cost
- Who they are targeted to
- What they can do for you
Facebook ad implementation considerations
- Choosing between a cost-per-click or cost-per-impression option
- Launching an effective ad campaign
Case studies: Institutions that have benefited from the ad feature
Assessing your Facebook ad effort
- Analyzing your results
- Developing ROI measures
- Tracking your website's visitors and their actions

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Brad Ward

CEO

BlueFuego

Brad is an expert in social media strategy for higher education. His company, BlueFuego, specializes in helping institutions meet marketing, recruitment, yield, and advancement results through the application of strategic social media tactics. He is nationally recognized for his work with higher education, and his efforts have been featured in Campus Technology, University Business, The Chronicle of Higher Education, and The New York Times.

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

$350.00

Facebook and Advancement: Using Ads to Increase Engagement and Giving CD Recording

Attendee Information

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On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

$350.00

Facebook and Advancement: Using Ads to Increase Engagement and Giving On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
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What Others are Saying

“

I had no idea how much data is accessible for free through Facebook. This webcast opened my eyes to an entire gold mine of data, and I intend to get this data to work for me as soon as possible!

”

Maeve Strathy

Office, Alumni Development, Trinity College School

“

The program ran smooth and was very informative. Over time, I think running test ads will be helpful in increasing our alumni participation numbers and useful for national alumni chapter events.

”

Sarah Nathaniel

Assistant Director, Annual Giving, Nova Southeastern University

“

This is the most useful and timely webinar I've viewed. Great job

”

Katie Kelly

Strategist, Communications, Michigan State University

Participating is easy!

All you need is a computer with a high-speed Internet connection to watch the presentation

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