Growing Campus Store Sales through Customer Loyalty Programs

February 15, 2011

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Overview

Learn how a customer loyalty program can be the key to rejuvenating your store’s operations.

Facing an increasingly competitive marketplace, campus store managers are constantly seeking new and innovative ways to appeal to their customers. Customer loyalty programs are a popular medium used by many consumer goods retailers and service providers, but they have yet to realize widespread popularity on college campuses. Join Academic Impressions in this archived webcast to learn about Arizona State University Bookstores' innovative customer loyalty program and how this initiative can be implemented at your campus store.

WHO SHOULD ATTEND

Auxiliary services professionals and bookstore directors or managers responsible for the marketing and financial operations of the campus store will benefit from this archived recording.

Agenda

Learning Outcome:

LEARNING OUTCOME

Participants will leave this archived recording equipped with tools and ideas to begin creating a customer loyalty program for their on-campus stores.

Recorded on Tuesday, February 15, 2011 :: 90 minutes

Creating a customer loyalty program
- Defining the mission of your program
- Generating campus buy-in and creating a steering committee
- Understanding your POS capabilities
Budgeting for the creation of the program
- Budgeting for the success of your program
- Accounting for point redemption
Implementing a customer loyalty program
- Branding considerations
Incentivizing the program
- Incentives for registering cards
- Incentives for frequent purchases
- Collaborating with outside vendors
Marketing the new program
- In-store marketing
- Peer-to-peer marketing
- Marketing to parents
- Training the staff on a new program
Measuring the results
- Setting goals and determining metrics
- Realizing metrics
  - Bottom-line results
- Leveraging member loyalty
Scaling considerations

Want more information about this event?

Contact Erin E. Swietlik, Conference Director if you'd like additional information about the program agenda.

Instructors

Dennis Mekelburg

Associate Director

Arizona State University Bookstores

Dennis Mekelburg has extensive experience in collegiate retailing and auxiliary services, having managed institutional operated, private, and contract-managed collegiate stores with a wide variety of sales levels over his 40-year career. Dennis is currently the associate director of ASU Bookstores in Tempe, Arizona. Previously, Dennis was a co-president of Matthews Medical Books and served on the Board of Directors for College Bookstores of America. As a volunteer, Dennis has been president of the National Association of College Stores. He currently chairs the NACS Media Solutions Board of Directors and has served on the board of directors for NACSCorp and PartnerShip. Dennis also has presented numerous sessions for NACS' regional associations in the United States and has worked as a consultant for numerous institutions.

Registration

CD Recording of Live Webcast

$350.00

Growing Campus Store Sales through Customer Loyalty Programs recording

Attendee Information

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Growing Campus Store Sales through Customer Loyalty Programs

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WHO SHOULD ATTEND

LEARNING OUTCOME

Recorded on Tuesday, February 15, 2011 :: 90 minutes

Want more information about this event?

Dennis Mekelburg

CD Recording of Live Webcast

Growing Campus Store Sales through Customer Loyalty Programs recording

On-Demand Download of Live Webcast (180 day license)

Growing Campus Store Sales through Customer Loyalty Programs on demand

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Growing Campus Store Sales through Customer Loyalty Programs

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WHO SHOULD ATTEND

LEARNING OUTCOME

Recorded on Tuesday, February 15, 2011 :: 90 minutes

Want more information about this event?

Dennis Mekelburg

CD Recording of Live Webcast

Growing Campus Store Sales through Customer Loyalty Programs recording

On-Demand Download of Live Webcast (180 day license)

Growing Campus Store Sales through Customer Loyalty Programs on demand

Shopping cart

Share This Page: