Major Gift Communications: Sharing the Story, Not the Stats

December 14, 2011

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Overview

Focus your institution’s major giving communications on tangible outcomes and impact.

Traditional major-gift news announcements, ribbon cuttings, and building dedications rarely encourage ongoing prospect conversations or serve as meaningful stewardship acts. However, your institution can gain both of these benefits by focusing major giving communications on the tangible outcomes and impact.

Join us online to learn how to:

Move from early to outcomes-based major gift communications
Align your efforts with wider campus goals
Find the most dynamic, memorable outcomes to publicize
Receive suggestions for your various media vehicles
Get started effectively

WHO SHOULD ATTEND

Advancement professionals (especially development, external relations/communications, and donor relations managers) or communication staffers charged with improving their shop's major gift external reporting will learn how to refocus their public major giving narrative on outcomes to inspire greater giving and powerfully steward their most valued donors.

Get Personalized Feedback

We invite all participants to submit an example of any major gifts communique, from a newspaper article to a tweet to a traditional press release. The instructor will offer personalized feedback and suggestions for improvement on the first 15 submissions, so register early! Some submissions will be highlighted during the webcast. Detailed instructions on how to submit your major gift communique will be sent upon registration.

CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to more effectively communicate your development successes, leading to stronger stewardship and greater interest in giving.

Wednesday, December 14, 2011

1:00 - 2:30 p.m. EST

Moving from early to outcomes-based major gift communications
- Restructuring your shop or building cross-campus alliances
- Aligning your efforts with wider campus goals
- Methods for finding the most dynamic, memorable outcomes to publicize
- Techniques for creating a powerful narrative
- Knowing when a story is ripe
Key suggestions for your various media vehicles
- Print and online alumni magazines
- Social media (Facebook/Twitter) and short email pieces
- Wider, traditional press releases
Improving your own pieces
Getting started effectively

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Amy Ostroth

Publications Manager, Development Communications

Virginia Polytechnic Institute and State University

Amy serves as the editor for the publications produced by university development, including the office's magazine, Impact, which just completed a total redesign. In this role, she also works with Virginia Tech's Women and Leadership in Philanthropy initiative and is responsible for the public relations functions for that initiative. Amy came to Virginia Tech in 2002 as a corporate and foundation relations editor and served as a member of a brand understanding team that won the Virginia Tech University Relations Communications Excellence Team Award in 2010. She is the chapter adviser to the Virginia Tech chapter of Alpha Chi Omega and co-chair of the fundraising committee for the emerging Blacksburg Children's Museum.

Registration

CD Recording of Live Webcast

$350.00

Major Gift Communications: Sharing the Story, Not the Stats recording

Attendee Information

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