Marketing Your Dining Services Operation

June 9, 2009

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Overview

Learn deliberate marketing strategies that resonate with your audience and produce meaningful results.

Developing a long-term strategy for marketing has never been more important for campus dining services, and it is something that all services must spend time on. But simply issuing coupons or distributing fliers is no longer enough. Dining services operations must take a coordinated, strategic approach to marketing to build meaningful results and improve on them.

Learn deliberate marketing strategies that resonate with your audience and produce meaningful results. This on-demand webcast covers:

Creating a marketing plan
Executing your marketing plan
Creating tactics that will work
Evaluating your success

TARGET AUDIENCE

Directors of dining, food services managers, auxiliary service directors and managers, housing and dining directors, and dining staff who are tasked with marketing and branding dining services.

Agenda

Live Session Took Place On June 9, 2009

How to Create a Marketing Plan
- Data Gathering and Analysis
- Goals and Objectives
- Formalizing the Strategy
- Value Proposition
How to Execute your Plan
- Timing
- Allocating Funds
- Increasing Sales
- Strategic Execution
Communicating and Delivering Tactics that Drive Sales
- Innovation
- Good Signage
- Merchandizing
- Messaging
How to Evaluate your Success
- Customer Value
- Tracking and Measuring results
- Focusing and Improving
Resources (and how to use them efficiently)

Instructors

Nancy Levandowski

Director, Dining Services

Iowa State University

Nancy was raised in Northern California. She graduated from Santa Clara University in 1981. While at Santa Clara University, she worked her way through the "food service ranks" with Saga Corporation.

She then pursued a career in dining services with several colleges and universities across the western United States. In 1995 she was the food service director of Cal Poly Pomona, where she led her team to winning one state, one regional, and six national awards. She was a district manager for ARAMARK in the Pacific Region. Nancy most recently was a business consultant, where she trained staff in customer service and building master plans. She now directs the team at Iowa State University with their Farm to ISU program.

Registration

CD Recording of Live Webcast

$350.00

Marketing Your Dining Services Operation CD Recording

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