New Social Networking Uses to Reach Alumni and Students

April 22, 2009

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Overview

Learn about the most popular social networking sites and what you need to develop your institution’s presence on these sites.

With higher-ed budgets being cut, shops in alumni relations and annual giving need to take advantage of low-cost avenues for marketing, fundraising, and engaging with alumni and students. Public social networking sites offer an opportunity to get your events and messages in front of students and alumni quickly and inexpensively.

This on-demand web conference takes a look at three of the most popular social networking sites - Facebook, MySpace, and LinkedIn - and explains the changing functionality and rules that you need to understand if you want to develop your presence on these sites. Also included are examples of how different institutions are using these sites to reach students and alumni for fundraising and engagement purposes. You will also learn how to identify and measure your outcomes when using these sites.

TARGET AUDIENCE

Professionals in alumni relations and annual giving will learn creative ways to use social networking tools to reach out to their students and alumni for fundraising and engagement purposes.

Agenda

Live Session Took Place On April 22, 2009

Overview of Social Networking
- Opportunities and challenges
- Cost/Benefit analysis framework
Facebook, MySpace, and LinkedIn
- What's new?
- New functionality
- Changing rules
  - Using social networks to fundraise and to advertise events
  - Pitfalls and lessons learned
  - Best uses tours of Facebook, MySpace, and LinkedIn
Measuring Outcomes
- What outcomes should you expect?
- Tools and strategies used to measure success

Want more information about this event?

Contact Naomi Nishi, Director of Program Design and Customization if you'd like additional information about the program agenda.

Instructors

Annette Levitt

Senior Assistant Director, Alumni Relations

Illinois State University

Annette has over 13 years of experience in alumni relations at Illinois State University. In 1996 she began as the assistant director for student and young alumni programming and served as the advisor for the Student Alumni Council. Annette's personal recognition includes a Silver Medal Award for Best Student Programming from the Council for Advancement and Support of Education in 2005 and recognition as Advisor of the Year by ISU in 2006. Since 2006, Annette's focus has moved to managing virtual relationships for the alumni association through the alumni magazine, monthly e-newsletter, and a variety of websites. Her work has been featured in a Wired Communities podcast. She was a panelist for a previous MySpace and Facebook webinar, and has presented at various conferences.

Registration

CD Recording of Live Webcast

$350.00

New Social Networking Uses to Reach Alumni and Students CD Recording

Attendee Information

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