Improve your call- and visit-planning effectiveness with DIY prospect research.
The persistent economic downturn continues to place increased pressure on higher education's revenue centers, including advancement. However, what are you as a fundraiser to do when called upon to conduct more calls and visits with the same - or even less - research support as compared with last year?
Join Academic Impressions in this archived webcast to learn how to conduct your own fundamental development research to maximize your prospect visits. With an eye toward providing you with essential rank-order practices you can conduct on a daily basis, you will learn:
Front-line fundraisers (including those in major/planned giving and leadership-level annual giving) with stretched or limited research support will learn how to conduct essential prospect research to improve their effectiveness as they plan their calls and visits. Please note this archived webcast is not for researchers or fundraisers with strong research support.
Conduct essential prospect research to improve your call- and visit-planning effectiveness.
Marianne is currently managing the prospecting effort for Cornell’s $4.75 billion “Cornell Now” campaign. She has been in the fundraising field since 1988, when she joined the research team at Harvard’s University Development Office. Marianne has served as a researcher for Harvard, Lesley University, and Carnegie Mellon University, where she directed the research department. She previously served as director of annual giving and development services for Southern New Hampshire University. A board member of the Association of Prospect Researchers for Advancement, Marianne is also an associate with the Helen Brown Group, where she serves on HBG’s data mining team.
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