Reapproach the multi-year pledge concept to grow your reunion giving donor ranks.
Reunions provide your shop the chance to showcase campus improvements, network with out-of-state alumni, and educate a large number of constituents about your current institutional needs. However, a disproportionate focus on the 25th and 50th anniversary class campaigns can hinder you in achieving your fundraising potential.
This archived webcast considers a fresh approach to boosting your fundraising efforts across all your reunion classes. You will be introduced to a non-traditional, multi-year giving model and learn how you can apply it to your institution. Using the background and results of Washington and Lee University's program as a framework, you will learn how to:
Advancement managers (especially those in annual and reunion giving) charged with improving their institution's reunion giving results will learn how to reapproach the multi-year pledge concept to grow their donor ranks.
Jessica has overseen the design and management of Washington and Lee's reunion gift program since 2006. Her multi-year method has expanded reunion giving by 54%. Before arriving in her current post, she held the same position at the University of Richmond and managed the parents program at the Georgia Institute of Technology. She presents on this topic at conferences across the country and received a 2007 CASE Award of Excellence for the best total educational fund-raising program.
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