Rethinking Multi-Year Pledges to Increase Reunion Giving
August 10, 2010
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Jessica Cohen
Director, Reunion Giving
Washington and Lee University
Jessica has overseen the design and management of Washington and Lee's reunion gift program since 2006. Her multi-year method has expanded reunion giving by 54%. Before arriving in her current post, she held the same position at the University of Richmond and managed the parents program at the Georgia Institute of Technology. She presents on this topic at conferences across the country and received a 2007 CASE Award of Excellence for the best total educational fund-raising program.
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