Rethinking Your Faculty and Staff Giving Campaign

May 3, 2011

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Overview

Learn a one-month approach to growing your faculty and staff donor ranks.

A strong faculty and staff giving program demonstrates to external donors that your institution's employees model the giving behavior they should emulate. That said, most institutions struggle with the amount of time they spend attempting to communicate the value of philanthropy to a constituency that all too often looks for what is in a gift for them.

Join Academic Impressions in this archived webcast to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional, one-month approach that has achieved great success and learn how you can apply it to your institution. Specifically, you will learn:

The rationale for and results of Texas Christian University's success
How the campaign's compressed timeline works
How to:
- Select appropriate representatives
- Write and design effective program materials
- Message to difficult constituencies
- Manage competing external campaigns
- Address difficult economic conditions
- Scale to a larger setting

WHO SHOULD ATTEND

Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the yearlong campaign concept to concentrate efforts and grow donor ranks.

What Others Are Saying

"The information provided in this webcast was informational and timely for our institution. With budget cuts, our faculty/staff campaign presented a challenge to our department, and this program helped solve that challenge."

-Anna Ruxlow, Director of Development, McPherson College

"This event was one of the better webcasts I've attended in a while. There was a lot of great, practical, hands-on information that will be very applicable to my institution."

-Kristin M. Smith, Director, Tech Loyalty Fund, Arkansas Tech University

Agenda

Learning Outcome:

LEARNING OUTCOME

Integrate a one-month approach to growing your faculty and staff donor ranks.

Recorded on Tuesday, May 3, 2011 :: 105 minutes

Institutional context
- Enrollment and employment
- Program rationale and mission
The compressed model
- Length of campaign
- Counting and designation principles
- Focus on participation vs. dollars
- Choosing chairs and representatives
Program messaging, marketing, and going paperless
- Checklists
- Packet materials
- Solicitation calendars
- Thank-you suggestions
Obtaining buy-in
- Key relationships to develop
- How to effectively partner with HR
- Special considerations for unique populations
  - Academic support
  - Faculty senate and staff assembly
  - Physical plant
Translating the model to your setting
- Scaling for a larger institution
- Dealing with competing external campaigns
- Addressing economic conditions
- Alumni employee club possibilities

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Janine Kraus

Assistant Vice Chancellor, Annual Giving Programs

Texas Christian University

Janine administers a comprehensive annual giving program, including direct mail appeals, TCU’s phone program, gift societies, and other strategic projects. She previously directed undergraduate philanthropy education programming, senior giving, and young alumni solicitation as the institution’s director of student and young alumni programs. Before arriving at TCU, Janine spent more than four years in alumni relations at the University of North Texas, where she gained experience in volunteer management, operations, events, and student involvement.

Registration

CD Recording of Live Webcast

$350.00

Rethinking Your Faculty and Staff Giving Campaign recording

Attendee Information

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Rethinking Your Faculty and Staff Giving Campaign

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WHO SHOULD ATTEND

What Others Are Saying

LEARNING OUTCOME

Recorded on Tuesday, May 3, 2011 :: 105 minutes

Want more information about this event?

Janine Kraus

CD Recording of Live Webcast

Rethinking Your Faculty and Staff Giving Campaign recording

On-Demand Download of Live Webcast (180 day license)

Rethinking Your Faculty and Staff Giving Campaign on demand

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Rethinking Your Faculty and Staff Giving Campaign

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WHO SHOULD ATTEND

What Others Are Saying

LEARNING OUTCOME

Recorded on Tuesday, May 3, 2011 :: 105 minutes

Want more information about this event?

Janine Kraus

CD Recording of Live Webcast

Rethinking Your Faculty and Staff Giving Campaign recording

On-Demand Download of Live Webcast (180 day license)

Rethinking Your Faculty and Staff Giving Campaign on demand

Shopping cart

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