Rethinking Your Faculty and Staff Giving Campaign

April 4, 2012

Horizontal Tabs

Overview

Learn a one-month approach to growing your faculty and staff donor ranks.

A strong faculty and staff giving program demonstrates to external donors that your institution's employees model the giving behavior they should emulate. However, most institutions struggle with the amount of time they spend attempting to communicate the value of philanthropy to a constituency not used to being solicited.

Join us online to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional, one-month approach that has achieved great success and learn how you can apply it to your institution. Specifically, you will learn:

The rationale for and results of Texas Christian University's success
How the campaign's compressed timeline works
How to:
- Select appropriate representatives
- Write and design effective program materials
- Message to difficult constituencies
- Manage competing external campaigns
- Address difficult economic conditions
- Scale to a larger setting

WHO SHOULD ATTEND

Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the year-long campaign concept to concentrate efforts and grow donor ranks.

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to identify whether a one-month approach will help you grow your faculty and staff donor ranks.

Wednesday, April 4, 2012

1:00 - 2:45 p.m. EDT

Institutional context
- Enrollment and employment
- Program rationale and mission
The compressed model
- Length of campaign
- Counting and designation principles
- Focus on participation vs. dollars
- Choosing chairs and representatives
Program messaging, marketing, and going paperless
- Checklists
- Packet materials
- Solicitation calendars
- Thank-you suggestions
Obtaining buy-in
- Key relationships to develop
- How to effectively partner with HR
- Special considerations for unique populations
  - Academic support
  - Faculty senate and staff assembly
  - Physical plant
Translating the model to your setting
- Scaling for a larger institution
- Dealing with competing external campaigns
- Addressing economic conditions
- Alumni employee club possibilities

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Janine Kraus

Assistant Vice Chancellor, Annual Giving Programs

Texas Christian University

Janine administers a comprehensive annual giving program, including direct mail appeals, TCU’s phone program, gift societies, and other strategic projects. She previously directed undergraduate philanthropy education programming, senior giving, and young alumni solicitation as the institution’s director of student and young alumni programs. Before arriving at TCU, Janine spent more than four years in alumni relations at the University of North Texas, where she gained experience in volunteer management, operations, events, and student involvement.

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

$350.00

Rethinking Your Faculty and Staff Giving Campaign CD Recording

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
	First Name Last Name Job Title Email	Weight for row 5
	First Name Last Name Job Title Email	Weight for row 6
	First Name Last Name Job Title Email	Weight for row 7
	First Name Last Name Job Title Email	Weight for row 8
	First Name Last Name Job Title Email	Weight for row 9
	First Name Last Name Job Title Email	Weight for row 10
	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

$350.00

Rethinking Your Faculty and Staff Giving Campaign On-Demand Download

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
	First Name Last Name Job Title Email	Weight for row 4
	First Name Last Name Job Title Email	Weight for row 5
	First Name Last Name Job Title Email	Weight for row 6
	First Name Last Name Job Title Email	Weight for row 7
	First Name Last Name Job Title Email	Weight for row 8
	First Name Last Name Job Title Email	Weight for row 9
	First Name Last Name Job Title Email	Weight for row 10
	First Name Last Name Job Title Email	Weight for row 11
	First Name Last Name Job Title Email	Weight for row 12
	First Name Last Name Job Title Email	Weight for row 13
	First Name Last Name Job Title Email	Weight for row 14
	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

Shopping cart

Your shopping cart is empty.

What Others are Saying

“

This event was one of the better webcasts I’ve attended in a while. There was a lot of great, practical, hands-on information that will be very applicable to my institution.

”

Kristin M. Smith

Director, Tech Loyalty Fund, Arkansas Tech University

“

The information provided in this webcast was informational and timely for our institution. With budget cuts, our faculty/staff campaign presented a challenge to our department, and this program helped solve that challenge.

”

Anna Ruxlow

Director of Development, McPherson College

Participating is easy!

All you need is a computer with a high-speed Internet connection to watch the presentation

Get More Details

Search form

Webcast

Follow AI

Share This Page: