Running a Meaningful Senior Campaign

February 16, 2012

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Overview

Learn how to take your senior gift program to the next level.

Few members of your graduating class view their senior gift as more than a forgettable, one-off last hurrah. However, through careful planning and thoughtful framing, you can use a senior campaign to simultaneously cultivate lasting relationships with your future donors and educate your students about the importance of giving back.

Join us online to learn how to take your senior gift program to the next level. You will consider how to:

Define your campaign and set achievable goals
Make the shift from a physical to a non-physical gift
Decide when to begin and end your campaign
Message your campaign effectively
Form a diverse and dedicated student committee

WHO SHOULD ATTEND

Advancement professionals charged with developing their senior gift efforts will learn the key components to building a meaningful senior campaign that better meets your strategic advancement and student philanthropy goals.

Phonathon Training Materials

Scripting and Training for Effective Fundraising Calls :: Monograph

In this 41-page resource, Albert Melfo, director of annual giving at Kent State University, offers:

Tips for training and scripting the five stages of an effective call
Tips for coaching callers to respond to concerns that prospects voice
Sample phone scripts

Melfo's approach is unique due to his application of call center scripting not just as a template but also as a training tool.

Purchase!

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to apply new tactics to increase dollars raised and participation in your senior giving campaigns.

Thursday, February 16, 2012

1:00 - 2:30 p.m. EST

Defining your senior campaign and setting meaningful goals
- Why the campaign is important to your annual giving program
- Fitting the senior campaign into your campus culture
- Increasing awareness of the senior campaign
- Moving toward a non-physical gift
Participation in the senior campaign
- Determining your program details
- Defining participation
- Effectively rewarding with perks, including your challenge gift
Scheduling
- When and how to start planning
- Marketing and event calendaring
- Officially starting and ending your effort
Forming your student committee
- Roles, responsibilities, and recruiting
- Orienting and aligning committee members with the goals
- Building ownership with your committee
Message building
- How to market to Millennials and why the senior campaign message works
- What you need to say and how to say it
- Training students to solicit their peers
Final considerations
- Tying your young alumni asks to the senior campaign
- Lessons learned and successes realized

Want more information about this event?

Contact Courtney Gulden, Conference Director if you'd like additional information about the program agenda.

Instructors

Rebecca Bramlett

Director, Annual Giving

The University of North Carolina at Chapel Hill

With over six years of experience in advancement, Rebecca began her tenure at UNC-Chapel Hill by managing the institution’s phonathon program. Since then she has taken responsibility for her division’s phone, direct mail, e-giving, social media programs, and now its entire annual giving effort. Rebecca began her career in higher education as the manager of the marketing and operation of private student housing properties at Texas A&M as well as at Blinn College. Her institution’s representative in the Annual Giving Directors Consortium, Rebecca has co-chaired that organization’s 2009 conference, presented at the Carolinas Annual Fund Conference, and been featured in the Stevenson, Inc. Successful Fundraising Report article “Encourage Donors to Move Up to Next Giving Club Level."

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

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Participating is easy!

All you need is a computer with a high-speed Internet connection to watch the presentation

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Running a Meaningful Senior Campaign

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WHO SHOULD ATTEND

Phonathon Training Materials

Scripting and Training for Effective Fundraising Calls :: Monograph

CFRE CONTINUING EDUCATION CREDITS

Thursday, February 16, 2012

Want more information about this event?

Rebecca Bramlett

CD Recording of Live Webcast

Running a Meaningful Senior Campaign CD Recording

On-Demand Download of Live Webcast (180 day license)

Running a Meaningful Senior Campaign On-Demand Download

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Running a Meaningful Senior Campaign

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WHO SHOULD ATTEND

Phonathon Training Materials

Scripting and Training for Effective Fundraising Calls :: Monograph

CFRE CONTINUING EDUCATION CREDITS

Thursday, February 16, 2012

Want more information about this event?

Rebecca Bramlett

CD Recording of Live Webcast

Running a Meaningful Senior Campaign CD Recording

On-Demand Download of Live Webcast (180 day license)

Running a Meaningful Senior Campaign On-Demand Download

Shopping cart

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