Learn how to set a social media strategy that makes sense for your alumni relations effort.
As the social media landscape evolves and more tools become available to engage your constituency, you must begin to set a strategy that makes sense for your alumni relations effort. While many institutions have adopted a social media policy, the greater strategic questions have been ignored, leading to a compartmentalized and ad-hoc social media presence.
Join us online to learn how to move your tactical online alumni relations efforts to a more return-oriented and productive end.
Advancement professionals - especially those in alumni relations - charged with developing a fully-formed alumni relations social media engagement strategy will learn how to obtain resources for that strategy and begin its implementation.
After participating in this webcast, you will be able to make a case for the resources necessary to support a multi-pronged online alumni relation strategy and begin implementation of it to improve your engagement efforts.
Rebecca Bernstein, of University at Buffalo Communications, serves as UB's Web strategist and spearheaded the creation of the University at Buffalo's Web Team, which is responsible for developing and managing UB's digital presence, including its externally focused, top-level Web, social media, and mobile presences. Ms. Bernstein has been with the University at Buffalo since 1981 and has been involved in its Web presence since 1994. She has been recognized nationally for her design and Web work with more than 90 awards, more Web development awards than any other higher ed institution, including the grand gold for interactive media from the Council for the Advancement and Support of Education, Best University Web Site from the Web Marketing Association, IBM Best Practices Partner (for MyUB, UB's student services portal), and inclusion of her work in collections of best-designed websites. Ms. Bernstein's vision has been written about in the Chronicle of Higher Education, Educause, CASE Currents, Web Content Management, and other media, and she has lectured at national conferences on "Communications in Cyberspace" and "Admissions on the Internet".
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