Staffing and Structuring a Successful Marketing Department

September 22, 2011

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Overview

Learn ideas for structuring and staffing your marketing department that lead to better resource allocation and improved results.

Institutional marketing departments are increasingly asked to be all things to all people and are frequently under-resourced and under-staffed. In order to be effective and meet the competing demands of various campus constituents, department heads need to make careful decisions about structure, staffing models, budgetary resources, and outsourcing options.

This webcast will provide a detailed overview of the essential functions of the campus marketing department, guidelines for deciding what and when to outsource, tips for managing labor and budgetary resources, and techniques for demonstrating return on investment to senior campus leaders.

WHO SHOULD ATTEND

This webcast is designed for institutional marketing personnel at all levels; advancement, admissions, and enrollment professionals who are responsible for marketing; and senior campus leaders who support marketing operations. Fiscal and budgetary leaders may also benefit from the resource and return-on-investment information provided during the session.

Agenda

Learning Outcome:

As a result of this webcast, attendees will be able to identify ways to structure their marketing organization for improved results.

Thursday, September 22, 2011

1:00 - 2:30 p.m. EDT

The optimal marketing department structure
- Functions
- Staffing and labor
- Managing resources
Prioritizing campus demands
- Setting realistic goals
- Aligning goals with staffing and budgetary resources
Demonstrating ROI
Review of successful marketing departments: what works and why?

Want more information about this event?

Contact Amit Mrig, President and CEO if you'd like additional information about the program agenda.

Instructors

Bob Massa

Vice President of Communications

Lafayette College

At Lafayette, Bob is responsible for all marketing, public relations, and positioning. Prior to assuming his position at Lafayette, Massa served as vice president for enrollment management and college relations at Dickinson College and as dean of enrollment at Johns Hopkins University. He has significant experience in staffing and leading institutional marketing departments.

Elizabeth Scarborough

CEO and Partner

SimpsonScarborough

Elizabeth is a nationally recognized expert in the use of research to drive marketing, branding, recruitment, and retention efforts. With 18 years of experience conducting marketing research, she is an innovative leader in developing marketing intelligence. Elizabeth specializes in the applications of qualitative and quantitative research to develop brand strategies. Her groundbreaking approaches to marketing and research have become industry standards.

Registration

CD Recording of Live Webcast

$350.00

Staffing and Structuring a Successful Marketing Department CD Recording

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On-Demand Download of Live Webcast (180 day license)

$350.00

Staffing and Structuring a Successful Marketing Department On-Demand Download

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