Rough economic times challenge your institution to meet its corporate giving goals. While some businesses cancel their gifts outright, others more frequently defer their gestures. However, a strong corporate marketing and donor relations effort can attract new prospects while also motivating deferring partners to give now.

This archived webcast shows how to uphold your corporate giving levels by effectively positioning your institution before your prospects and stewarding your current corporate donors to another gift. Learn how to:

• Communicate your strengths in areas of interest to potential partners
• Maximize existing institutional communication and mass media resources
• Use interactive, "big idea" topics to entice corporate partners to campus
• Manage persistent, yet not overwhelming, donor communications
• Measure results beyond dollars raised to hone your future efforts

TARGET AUDIENCE

Advancement professionals - especially those in corporate and foundation relations - charged with building strong corporate partnerships will learn how to use effective marketing and donor relations tactics to sustain support through difficult economic times.