Using Facebook Ads in Your Admissions Strategy

July 21, 2011

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Overview

Learn how to leverage Facebook ads and targeted messages for prospects at various stages of the admissions cycle.

Facebook advertising provides a unique tool for targeted marketing to your prospects at various stages of the funnel. Because Facebook ads draw students directly to your fan page and are inexpensive to launch, your institution can leverage this tool to target specific messages to students at various stages of the cycle.

Join us to explore strategies for improving admissions results using Facebook advertising.

WHO SHOULD ATTEND

This webcast will benefit admissions, marketing, and social media managers responsible for leveraging their institutional social media results.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to launch a strategic Facebook advertising campaign to improve admissions outcomes.

Thursday, July 21, 2011

1:00 - 2:30 p.m. EDT

Understanding the Facebook ad feature
- How Facebook ads work
- Setting up your ad based on goals
Pricing and budgeting for your campaign
Setting a strategy for your campaign
Analyzing results and return on investment
Case studies and success stories

Want more information about this event?

Contact Amit Mrig, President and CEO if you'd like additional information about the program agenda.

Instructors

Brad Ward

CEO

BlueFuego

Brad is an expert in social media strategy for higher education. His company, BlueFuego, specializes in helping institutions meet marketing, recruitment, yield, and advancement results through the application of strategic social media tactics. He is nationally recognized for his work with higher education, and his efforts have been featured in Campus Technology, University Business, The Chronicle of Higher Education, and The New York Times.

Registration

CD Recording of Live Webcast

$350.00

Using Facebook Ads in Your Admissions Strategy recording

Attendee Information

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On-Demand Download of Live Webcast (180 day license)

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