Learn how to effectively incorporate Facebook into a total marketing strategy for workforce and adult programming.
Facebook is seeing significant increases in the age demographics of its audiences: in 2009, 45% of Facebook users were over 26 and nearly 25% of them were over 35. Because it provides a platform to build relationships with prospective adult students in the highly competitive adult market, colleges and universities need to incorporate Facebook into their marketing strategies.
Learn how to effectively incorporate Facebook into a total marketing strategy for workforce and adult programming. You will discover various methods to engage your audience and to measure the effectiveness of your efforts.
The archived webcast is designed for recruiting/enrollment professionals who work with workforce development and other adult programming in both 2-year and 4-year schools. Administrators who develop and manage marketing strategy for these areas may also wish to watch the session.
Brad is an engineer, educator, and entrepreneur. As president at WorkSmart Integrated Marketing, he defines educational needs for a national audience and delivers training using online technologies, webinars, national conferences, and workshops. Brad works with a number of community colleges, four-year institutions, chambers of commerce, and small business development centers to produce eMarketing Techniques events across the nation. He has run several hundred webinars on topics such as social media, Facebook, LinkedIn, Twitter, Google Analytics, and more.
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