Using LinkedIn to Reach Adult Prospects and Applicants

February 16, 2011

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Overview

Use LinkedIn to increase the number of adult applicants and convert them to enrollees.

Social media applications such as Facebook have proven to be successful tools for admissions efforts, but do these applications work as well for the adult student market? Research indicates that older, non-traditional, and working adults tend to make greater use of LinkedIn than they do other platforms. What can and should you do to reach prospective adult students on LinkedIn and incorporate this effort into your overall marketing strategy?

WHO SHOULD ATTEND

This archived webcast is designed for admissions and marketing professionals seeking techniques and strategies to increase adult applicants to their programs and convert them to enrollees using LinkedIn. To get the most from this program, you should have a basic familiarity with LinkedIn, and you may want to create an account in advance of the program.

Agenda

Learning Outcome:

LEARNING OUTCOME

Identify how to use LinkedIn in new ways to reach potential adult applicants and move them from prospects to enrollees.

Recorded on Wednesday, February 16, 2011 :: 90 minutes

Who is on LinkedIn and why
- Segmenting your target audience
Important LinkedIn features
- Careers and education
- Business operations
Reaching out to LinkedIn users
- Responding to conversations
- Providing resources
- Using groups
Techniques for moving inquiries through the funnel using LinkedIn
Measuring results
- Web
- Inquiries
- Applications and conversions
Other potential uses for LinkedIn at your institution

Want more information about this event?

Contact Amit Mrig, President and CEO if you'd like additional information about the program agenda.

Instructors

Leslie Hollingsworth

Corporate Marketing Director

University of Wisconsin, Platteville, Distance Learning Center

Les has nearly a decade of experience in helping adult students pursue higher education. Les currently serves as the corporate marketing director for the Distance Learning Center. He is an expert on adult recruitment and marketing strategies and a frequent presenter at conferences and professional development events.

Registration

CD Recording of Live Webcast

$350.00

Using LinkedIn to Reach Adult Prospects and Applicants recording

Attendee Information

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Using LinkedIn to Reach Adult Prospects and Applicants

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WHO SHOULD ATTEND

LEARNING OUTCOME

Recorded on Wednesday, February 16, 2011 :: 90 minutes

Want more information about this event?

Leslie Hollingsworth

CD Recording of Live Webcast

Using LinkedIn to Reach Adult Prospects and Applicants recording

On-Demand Download of Live Webcast (180 day license)

Using LinkedIn to Reach Adult Prospects and Applicants on demand

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Using LinkedIn to Reach Adult Prospects and Applicants

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WHO SHOULD ATTEND

LEARNING OUTCOME

Recorded on Wednesday, February 16, 2011 :: 90 minutes

Want more information about this event?

Leslie Hollingsworth

CD Recording of Live Webcast

Using LinkedIn to Reach Adult Prospects and Applicants recording

On-Demand Download of Live Webcast (180 day license)

Using LinkedIn to Reach Adult Prospects and Applicants on demand

Shopping cart

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