Learn how strategically designed mobile apps can help bring alumni closer to your institution.
Apps. Text messaging. Smartphones. Tablets. Just when you thought you had your hands wrapped around managing an online community, online interaction went to the small screen. You are not alone! Many institutions struggle to offer simple ways to stay connected, let alone methods that include emerging technology such as smartphones. With email response rates declining across all alumni segments and mobile technologies very much on the rise, now is the time for your institution to consider the use of mobile apps and techniques to meet your alumni where they are. Join us for a session on navigating the integration of mobile applications and technologies into your alumni engagement efforts. You will learn:
Advancement professionals (especially those in alumni relations and marketing) will explore the essentials of app creation and deployment to better target - then engage - their alumni.
After participating in this webcast, you will be able to navigate the creation of a mobile application that can drive greater alumni engagement.
Chad has been working in Alumni Relations at Lehigh since 2007, all with a focus on student and young alumni development. Currently, Chad, along with Lehigh’s Student and Young Alumni Team, is responsible for the annual giving and programmatic efforts of Lehigh’s undergraduate students and 10 youngest classes, focusing on participation, scholarship dollars, volunteer engagement, and recognition. Goals include increasing donor participation, retention, education, and stewardship among students and young alumni, with the ultimate end of creating a feeling that giving back to your alma mater is fun, easy, appreciated, and rewarding.
Steve leads a company devoted to building user-friendly and intuitive software for higher education institutions used in alumni relations, fundraising, and athletics. CounterMarch has designed mobile applications for Lehigh, Cornell, and R.I.T. for advancement and recruitment purposes, as well as Web applications for CASE, PCUAD, NEAR, and STAFF. Steve is also a past president of the Lehigh University Young Alumni Council, where he spearheaded efforts to create a new “Down the Coast” program –- themed young alumni gatherings in six cities on the same night –- and the “Because” campaign, which encouraged young alumni to share their reasons for giving back to Lehigh through photographs and video submissions. He can be followed on Twitter @scrittler if you don’t mind a hefty dose of Phillies commentary.
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