Using Senior Class and Reunion Giving to Boost Library Fundraising

October 11, 2011

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Overview

Boost your library fundraising with senior and reunion class campaigns featuring targeted projects.

The library is the heart of any academic institution. From the stacks to digital collections to study rooms, each library provides the raw materials that power the daily work of higher education. Unfortunately, its existence as a central resource and the lack of a direct alumni constituency make fundraising for the library perennially difficult.

Join us online to consider a fresh approach to fundraising for your library. You will be introduced to McMaster University's unique model that raised more than a quarter-million dollars by involving senior and reunion classes and learn how you can apply this strategy to your institution.

WHO SHOULD ATTEND

Advancement managers and library leaders will be better able to increase their library fundraising dollars by more effectively approaching senior and reunion classes with well-defined projects. Please note that this event will not cover fundraising for comprehensive or whole-library capital renovation efforts.

CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Agenda

Learning Outcome:

After participating in this webcast, advancement managers and library leaders will be better able to increase their library fundraising dollars by more effectively approaching senior and reunion classes with well-defined projects.

Tuesday, October 11, 2011

1:00 - 2:30 p.m. EDT

Institutional context
- Enrollment, alumni base, and shop structure
- Program backdrop and genesis
- Program successes
The program model
- Senior-class gifts
  - Making the case
  - Sample materials
- Reunion gifts
  - Sample asks
  - Coding and renewals
Selecting and executing the right projects
- Library/advancement communications
  - Developing needs lists
  - Tips for staying connected
- Project options and exemplars
- Strong stewardship options
Implementing the program at your institution
- Building buy-in
- Moving funding sources from other projects
- Translating the model to a smaller setting

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Karen McQuigge

Director, Alumni Advancement

McMaster University

Joining McMaster's office of alumni advancement in 1998, Karen was appointed to her current role in 2006. Previously serving as the associate director, she is currently responsible for managing the university's alumni relations and annual giving efforts. Karen has worked on two of McMaster's fundraising project teams - one for the University Student Centre and the other dedicated to the Athletics and Recreation Centre and Stadium Campaign. She came to McMaster from positions in the Canadian Intramural Recreation Association of Ontario and Mohawk College.

Jeffrey Trzeciak

University Librarian

McMaster University

Jeff is responsible for the management of the McMaster's Thode Science and Engineering Library, Innis Business Library and Mills Library for the Social Sciences and Humanities, Classroom Audio Visual Services, and the Lyons New Media Centre. With more than 20 years of experience working in academic and public libraries, he has held positions including associate dean at the Wayne State University Library System and the head of systems at the Wright State University Libraries. Jeff has spoken internationally on a variety of topics including digital library initiatives, Web 2.0, organizational change, and library innovation.

Registration

CD Recording of Live Webcast

$350.00

Using Senior Class and Reunion Giving to Boost Library Fundraising recording

Attendee Information

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All you need is a computer with a high-speed Internet connection to watch the presentation

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SCRIPTING AND TRAINING FOR EFFECTIVE FUNDRAISING CALLS.

This 41-page resource provides tips on how you can use call center scripting not just as a template but also as a training tool.

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