End of Fiscal Year: Donors Don’t Care
As fundraisers, we’ve just concluded a period of hustling to wrap up the fiscal year: working with donors, securing final gifts, and planning for the new fiscal year. Amid all the rush of this work, it can be easy to lose sight of something key: Most donors give because they want to make a difference and effect change. They give generously, but they also give in their own timeframes. Most of our donors don’t operate their households and thus their philanthropy on a fiscal year. Why then, do we insist that they care inextricably about our fiscal year end? Why are we constantly pushing them to give at times that meet our needs and not necessarily their own? Source: 2014 Charitable Giving Report from Blackbaud. If we look at the data from this Blackbaud study and others, we know that the giving season is November and December. That is when most people make their gifts and think about planning their generosity. It’s not that no one gives in April, May or June. I’m not saying that at all. But let’s be truthful: the large majority of donors don’t care about your fiscal year. Here’s a question I can pose to […]