Developing Your Campaign Reports: Getting It Right the First Time
Related articles:Spring Clean Your Major Gifts Portfolio4 Lessons Learned from Campaign Volunteers at Gettysburg College Today, Ashlyn Sowell, Gettysburg’s associate vice president and campaign director, with input from Gettysburg’s director of advancement services, walks you through the process of developing effective campaign reports — and discusses several sample reports. We hope you will find this article useful and share it with your colleagues. As we prepared for our campaign at Gettysburg College, we knew that we had to have accurate, easy to understand, and useful campaign reports. In addition to the staff needing to know where we stood on our progress to goals, our president and the trustees were interested as well. Here are a few tips based on what we learned that might help you to get yours right the first time! 1. Clean Up Your Data Our last campaign ended in 2004, but believe it or not, we had some outstanding data issues to clean-up. You can imagine – pledges that had not been fulfilled or written off, pledges that had been extended, planned gifts that had not been recorded accurately, etc. We all wish we did not have these niggling issues, but we do. We had also […]