Bridging the Gap Between Advancement and Academic Research: The 3 “C” Strategy

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A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCH

Ed Mason, president of EMNR & Associates, is writing this series to assist academic leaders in finding creative strategies to merge public/private funding for existing and new research initiatives. Mason has studied an array of collaborative partnerships between the two offices most focused on external funding (the development office and research & grants), and he will be sharing some of the models he has observed, as well as directions for the future.

We hope you will join us for this innovative series:

by Ed Mason (EMNR & Associates)

The “3C” Strategy for More Effective Fundraising

Advancement and research offices can optimize their strategies to compete successfully for external funds by utilizing the “3C” approach. The “3C” approach is:

  • Communication that involves discussions and understanding of different approaches for external fundraising.
  • Collaboration in creating a plan that has common mission and goals for research and outreach programs.
  • Coordination in developing a bridge between grants and philanthropic gifts which advance your research and outreach programs.


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