How One Institution Took its Financial Literacy Program to the Next Level: Keys to Engaging Students
Originally published in 2015. As average student loan debt climbs to over $33,000 and the cost of living continues to grow higher, more and more colleges and universities are taking steps to build robust financial literacy programs on their campuses. Such programs typically offer a variety of services and educational tools for students on fiscal responsibility and debt management. When financial literacy programs are backed by sufficient resources and have a broad enough reach among the student body, they can have a real impact on both retention rates and the quality of the student experience, and can also do much to prevent students from defaulting on their loans after graduation. Even after the proper resources have been secured and the fundamentals of the financial literacy program have been put in place, however, marketing the programs on campus and promoting student participation in them can prove challenging. Students are busy: they have a multitude of personal, academic, and professional obligations to attend to. To reach students, the brand and message for your financial literacy program—as well as the venues you then use to deliver that message—have to be able to “cut through the clutter” and stand out. The success of Syracuse […]