Course Category: Free for All-Inclusive Members

Marketing Your Planned Giving Program

Most planned giving shops have a marketing plan, but how effective is it? Whether you’re collaborating with a communications team or on your own, an integrated marketing and communications plan allows you to work smarter, not harder. An effective marketing plan will uncover unknown gifts, identify new prospects, and engage current donors—allowing you to demonstrate a tangible return on investment. Join us online to learn how one institution has developed a strategic marketing program that both informs their donors and serves as an effective stewardship tool. Our expert instructor will share practical takeaways for implementing these tactics, regardless of shop size and resources.

Launching a Crowdfunding Initiative

Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for: Acquiring new donors Updating alumni contact information Re-engaging lapsed donors and identifying their philanthropic interests Serving faculty and students in their most pressing needs Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.

Strategic Financial Aid Allocation for Retention

Financial, academic, and social challenges make student retention a complex issue on any campus. Amidst this complexity, many institutions continue to widely allocate limited financial aid funds without a clear understanding of which students are most incentivized by financial support. Those who are able to accurately target students most in need of financial incentives for degree completion, however, ensure the strongest investment for their students and their institution. Join us for an online training that will help your institution to develop strategic plans for retention-driven financial aid allocation. Primarily, we will address: Which students will be most impacted by financial aid incentives How to design a cost/benefit analysis for optimal financial aid allocation When to communicate and distribute financial aid awards to improve retention

Proactive Strategies for Controlling
Admissions Turnover

Turnover is an inevitable part of contemporary admissions work, but not all of it is out of your hands. Proactive and ongoing training, management, and evaluation of your admissions staff can go a long way toward promoting employee retention, thereby cutting cost and increasing the overall productivity of your office. Join us for an online training program that will teach you how to proactively manage turnover within your admissions office. You will come away from the program with concrete strategies that you can use to increase job satisfaction and promote retention among your admissions employees, including: Designing a deliberate and ongoing training plan Connecting employee performance goals to metrics Facilitating opportunities for advancement

Conducting a Self-Audit of Your Retention Data and Programs

Student success initiatives are often widespread, and they impact multiple areas of a single institution. However, campus administrators often don’t have enough program information to strategically allocate resources to the initiatives that create the most impact. This can lead to wasted resources and misaligned attention on programs that do not contribute to student success. Join us for an online training session that will help you understand how your retention team is measuring the success of the retention programs you have in place. You will leave with a worksheet that organizes the institutional programs, goals, and students related to these initiatives.

Training Faculty: Helping International Students Properly Cite Sources

International students studying in North America are often criticized for excessive plagiarism, with faculty wringing their hands in frustration. There are a number of legitimate reasons why students may be unable to properly cite sources in their writing. Faculty need to understand international students’ confusion, and institutions must support faculty with effective training and policy to help students become better writers. Join us to learn important considerations for how international students attribute authorship differently as well as how to implement a proper training program at your institution. While the focus of this program is to support international students, the fundamentals of proper citation in writing can be applied to all student populations.

Measuring Academic Program Cost and Demand

The cost disease facing many institutions is made even more challenging in the arena of academic programs. The notion of “mission creep” continues to plague institutions already facing structural deficits, and many institutions are struggling to justify academic program realignment to faculty. What is needed is a metric-driven lens to view programs as promoting or detracting from academic mission and overall competitive position. Join us for a webcast that will provide your institution with the keys to developing academic program cost and demand metrics. These metrics can help your institution control cost and subsequently improve mission quality and reputation among peer institutions.

FERPA Policy and Procedure Audit

Your FERPA policies and procedures should be reviewed, updated, and communicated regularly to ensure compliance and to assist your campus in the event of a potential violation. Yet, managing this process and communicating updates effectively to the campus community can be overwhelming, especially when changes to the regulations occur. Join us online to help ensure your FERPA documentation and practices are sound. You will leave with ideas for seven focus areas for your audit, as well as the key questions to ask within each area. Near the end of the training, we will review sample documents in use on some campuses and offer tips on how to improve them.

Solving Retention Challenges with a Team Approach: A Case Study

Campuses continue to struggle with coordinating and solving campus-wide retention and enrollment challenges. Yet, the University of Tennessee used a problem-solving approach to pull together key partners to address an enrollment challenge. This approach worked so well that they have continued to meet to solve enrollment and retention challenges across campus, such as: Understanding why students leave Increasing low-income student success Balancing enrollment targets with financial goals. Join us to explore an alternative approach to solving enrollment and retention challenges. Using a case-study framework, this event will walk you through several different enrollment and retention challenges to demonstrate how your campus can make a case for rethinking key collaborations, success goals, and decision-making.

Ideas from the For-Profit Sector on Making Your Program More Competitive

Can you describe your institution as nimble? Do you offer programs that meet the needs of adult learners? Does your institution effectively use online education to reach non-traditional learners? Do you offer practitioner-oriented programs? Proprietary institutions have successes we can learn from. Use the insights from an instructor that has experienced both sides of the fence. Take lessons learned from the for-profit sector to enhance your program’s competitiveness, student success, and persistence. J. Joseph Hoey will share best practices and case studies to illustrate innovations often used by the proprietary marketplace that are directly applicable to traditional institutions. Join us to learn models that you can incorporate into the way education is delivered at your institution. We will examine: Building education around the student Learning outcomes that connect learners and the workplace Flexible course and program offerings Steps to support students towards matriculation The role of prior learning assessment

Loading survey...