Course Category: Free for All-Inclusive Members

Coaching as Supervision in Residence Life

Supervising staff in residence life is challenging–there is often a trade-off between process-driven management decisions and time-intensive mentoring. Spending too much time on the former undermines staff motivation and satisfaction, while the latter may leave little room for other duties. When faced with staff attrition and stretched resources, is your residence life supervision strategy as effective as it can be? Join us online to learn how the University of Washington implemented supervisory coaching in their residential life department to improve staff engagement. We will examine how coaching is different from other supervising strategies, and how your institution can use this strategy to improve staff development at multiple levels. You’ll also examine how to measure results and select the right way to employ supervisory coaching at your institution.

Marketing Your Planned Giving Program

Most planned giving shops have a marketing plan, but how effective is it? Whether you’re collaborating with a communications team or on your own, an integrated marketing and communications plan allows you to work smarter, not harder. An effective marketing plan will uncover unknown gifts, identify new prospects, and engage current donors—allowing you to demonstrate a tangible return on investment. Join us online to learn how one institution has developed a strategic marketing program that both informs their donors and serves as an effective stewardship tool. Our expert instructor will share practical takeaways for implementing these tactics, regardless of shop size and resources.

Launching a Crowdfunding Initiative

Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for: Acquiring new donors Updating alumni contact information Re-engaging lapsed donors and identifying their philanthropic interests Serving faculty and students in their most pressing needs Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.

Strategic Financial Aid Allocation for Retention

Financial, academic, and social challenges make student retention a complex issue on any campus. Amidst this complexity, many institutions continue to widely allocate limited financial aid funds without a clear understanding of which students are most incentivized by financial support. Those who are able to accurately target students most in need of financial incentives for degree completion, however, ensure the strongest investment for their students and their institution. Join us for an online training that will help your institution to develop strategic plans for retention-driven financial aid allocation. Primarily, we will address: Which students will be most impacted by financial aid incentives How to design a cost/benefit analysis for optimal financial aid allocation When to communicate and distribute financial aid awards to improve retention

Engaging Faculty to Improve Corporate Relations

Effectively engaging corporate partners can be challenging for academics. Differences in philosophy and work design lead to gaps in partner expectations. Understanding the mindset and goals of your corporate partners is key in creating more effective industry relationships for your institution. Join us for an online training that demonstrates the 7 “industry approved” strategies to more effectively work with corporate research partners. Our expert instructor will provide practical tips for: Unifying working processes Adapting to corporate expectations Developing partnership growth Aligning future research paths

Global Considerations for a Modern Campaign

International alumni are often overlooked in campaign efforts. However, a campaign is a great opportunity to engage your institution’s increasingly diverse constituents. While many institutions may be intimidated by the prospect of a global campaign, your shop can successfully accomplish a global campaign by: Identifying your international alumni base Gathering and reviewing important alumni data Planning international events and donor visits Join us online to assess your institution’s readiness for taking your campaign global and intentionally plan for international alumni involvement in every stage of your campaign.

Fundraising Essentials: Advancing Your Career for Underrepresented Professionals

While the advancement profession has grown increasingly diverse, senior management and chief advancement officer roles remain largely male and white. Women have made strides into senior management roles across the field in recent years, but many are not compensated at the same level as their male counterparts. As institutions attract increasingly diverse student populations, it is important that the diversity of the campus community is reflected across the administration as well. Now is the time to create your career plan and focus on moving into a senior management role. Join us online to gain the tools to guide your career path towards senior management while effectively negotiating compensation and overcoming perceived performance gaps. Our expert instructor will address the following key questions: How do you become an executive director, vice president, or associate vice president of advancement? How do you map your career path to get to the top position? How do you negotiate a competitive salary? How do you assess your professional environment for growth?

Proactive Strategies for Controlling
Admissions Turnover

Turnover is an inevitable part of contemporary admissions work, but not all of it is out of your hands. Proactive and ongoing training, management, and evaluation of your admissions staff can go a long way toward promoting employee retention, thereby cutting cost and increasing the overall productivity of your office. Join us for an online training program that will teach you how to proactively manage turnover within your admissions office. You will come away from the program with concrete strategies that you can use to increase job satisfaction and promote retention among your admissions employees, including: Designing a deliberate and ongoing training plan Connecting employee performance goals to metrics Facilitating opportunities for advancement

Conducting a Self-Audit of Your Retention Data and Programs

Student success initiatives are often widespread, and they impact multiple areas of a single institution. However, campus administrators often don’t have enough program information to strategically allocate resources to the initiatives that create the most impact. This can lead to wasted resources and misaligned attention on programs that do not contribute to student success. Join us for an online training session that will help you understand how your retention team is measuring the success of the retention programs you have in place. You will leave with a worksheet that organizes the institutional programs, goals, and students related to these initiatives.

Ideas from the For-Profit Sector on Making Your Program More Competitive

Can you describe your institution as nimble? Do you offer programs that meet the needs of adult learners? Does your institution effectively use online education to reach non-traditional learners? Do you offer practitioner-oriented programs? Proprietary institutions have successes we can learn from. Use the insights from an instructor that has experienced both sides of the fence. Take lessons learned from the for-profit sector to enhance your program’s competitiveness, student success, and persistence. J. Joseph Hoey will share best practices and case studies to illustrate innovations often used by the proprietary marketplace that are directly applicable to traditional institutions. Join us to learn models that you can incorporate into the way education is delivered at your institution. We will examine: Building education around the student Learning outcomes that connect learners and the workplace Flexible course and program offerings Steps to support students towards matriculation The role of prior learning assessment

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