Predictive Modeling 101 for Advancement Professionals
Advancement shops are increasingly turning to predictive models to assess their donor pools and ensure that their most valuable donors are receiving the appropriate level of attention. Despite this trend, many front-line fundraisers are still unclear about what predictive modeling is, how it can be leveraged in their everyday work, and how to calculate a return on investment from the use of predictive models. Join us online to learn the fundamentals of predictive modeling and how your shop can use this model to guide your fundraising strategy. You will hear case studies from institutions across the country that have successfully integrated predictive modeling into their operations.Included in your registration fee is a comprehensive glossary of terms commonly used when discussing predictive analytics.
