Speechwriting for Campus Leaders: Tips for New or Occasional Speechwriters
Once you have defined your institution’s strategic messages and found your leader’s voice, the next task for your speechwriting assignment is to get words on the page. But knowing how to keep your listeners’ attention can be especially challenging when you aren’t a full-time speechwriter. Join our expert instructor, Chuck Toney, online for easy-to-implement tips on how to effectively incorporate technical and rhetorical tactics into your next speechwriting assignment. You will learn how to prepare the physical text of the speech and how to add impact through devices such as repetition, alliteration, rhythm, and emphasis. You will also leave the session with three types of speeches every campus speechwriter should have ready for delivery.
