As competition in higher education intensifies, so do the appetites of prospective students for institutions that provide the best education and experience for their tuition dollars. Instilling a culture of service excellence at all levels of an institution can directly enhance enrollment and improve student retention. As we teeter on the enrollment cliff, institutions will need to retain students at a higher rate, making service excellence more important than ever before.  

ASEHE attendees and higher education professionals are invited to join us for this unique workshop: a 1.5-day workshop experience developed for higher education to gain a unique certification in customer service. Through interactive and small-group activities, you’ll dive into:  

• The critical competencies of good customer service in higher education.  

• Maintaining consistency across service channels.  

• Communication strategies and scripting.  

• Assisting difficult customers.  

• Learning the impact of “micro-inconveniences.”  

• Measuring and assessing your customer service culture—including conducting “Servicescape” Audits.  

• Demystifying “The customer is always right.”