Mike Petroff is a senior product manager at Harvard Business Publishing, where he manages the ongoing development of the Higher Education website used by a global audience of business students and educators. He defines the roadmap to advance customer acquisition, search and discovery, and user engagement. Previously, Mike was the director of content strategy at Harvard University, where he found innovative and effective ways to bring Harvard stories to the world through digital platforms. His team produced, distributed, and measured multi-channel content for flagship properties including Harvard.edu and associated websites, the Harvard Gazette, email newsletters, and evolving social media and mobile platforms. Outside of Harvard, Mike regularly presents at conferences including Confab, SXSW Interactive, ContentEd London, and CASE on content strategy, social media, and analytics. Before joining Harvard, Mike led web marketing, content development, and online recruitment efforts for Emerson College’s Enrollment and Financial Aid Office.
In addition to clocking more cell-phone hours in airports and rental cars than George Clooney in Up in the Air, Elizabeth is a nationally recognized expert in the use of research to drive marketing and branding efforts. With over 25 years of experience conducting market research studies, she’s an industry leader in providing strategic marketing solutions to colleges and universities. An expert in survey instrument design, sampling plan development, data analysis, and the compilation and presentation of marketing intelligence, Elizabeth pioneered the transition to data-driven marketing strategies in higher education. She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.
Valerie Eickmeier recently retired after serving 20 years as the Dean of the Herron School of Art and Design at Indiana University-Purdue University Indianapolis (IUPUI). During her tenure as dean, Eickmeier led the charge to raise more than $42 million for her school during three university-wide campaigns. Funding for capital projects, endowed faculty chairs, scholarships, international programs, new graduate programs, gallery operating, community engagement, endowment support for faculty research and unrestricted operating has all been part of the successful effort. She has extensive experience in strategic planning for development, organizing campaigns, volunteer management and developing advisory boards, creating annual giving opportunities and establishing legacy endowments.
In his current role at Chapman University, Chris leads a team whose purpose is to strategically prospect, manage, and address the major gift funding priorities for the university, as identified by the senior leadership, as well as the priorities for each school/college, as identified by its dean. Chris graduated from Chapman University’s Argyros School of Business and Economics receiving his bachelors in business administration and his MBA in 2006. During that time, he worked for ten years with Walt Disney Company before moving into development in both private high school and college levels.
Dr. Lisa Webb has over 15 years of professional experience in the development, implementation, and evaluation of student programs and academic support services in high school and graduate health sciences education, as well as management of health career pipeline programs. Dr. Webb is responsible for the overall management of VCU Pipeline programs and all academic support service programs for graduate and professional health sciences students at the university. Dr. Webb has served as Principal Investigator on federally funded programs through the U.S. Department of Education, and is an experienced program evaluator. In her current role, Dr. Webb’s primary responsibility is to ensure the alignment of academic, disability and pipeline programs at VCU with university and health system priorities. She is a certified rehabilitation counselor (CRC), with a Master of Science in Rehabilitation Counseling and a Doctorate in Educational Leadership, both from VCU. Her areas of research interest are in impact evaluations of health career pipeline programs, and implementation evaluations of new initiatives within higher education administration.
R. Darrell Peterson currently serves as Associate Vice Provost for Graduate Student Services at Monmouth University in West Long Branch, New Jersey. With over 20 years of experience in student affairs as a practitioner and educator, Darrell has served in a variety of functional areas including leadership development, graduate student life, multicultural affairs, and student activities. Darrell received a B.A. degree in Communication and a M.Ed. in College Student Personnel Administration from James Madison University (Harrisonburg, Virginia), and a Ph.D. in Educational Leadership & Policy with a graduate certificate in community college teaching from Iowa State University. His research interests include student leadership development, changing demographics, historically Black colleges and universities, and issues involving the exploration of race, ethnicity, privilege and power.
Mimi Beck is the founding director of Notre Dame’s Office of Graduate Student Life, charged with creating and implementing a strategic vision to promote the success and well-being of Notre Dame post-baccalaureate students. In collaboration with key partners in academics and student affairs, she manages all communications, programming, assessment, advocacy and administration for Graduate Student Life. Mimi is currently serving as the national co-chair for the NASPA Administrators in Graduate and Professional Student Services knowledge community, and is preparing a book chapter for publication on Graduate Student Affairs.
Ginnifer Cié Gee is the Associate Vice Provost for Career-Engaged Learning and a clinical faculty member at the University of Texas San Antonio. In addition, she has facilitated a leadership development series for staff and faculty since 2011. Prior to these roles, Cié held positions related to enrollment management and strategic planning, as well as for adjunct faculty in communication. One of her greatest passions is the study, observation, and strategy surrounding the interpersonal workplace dynamics of professionals and leadership development. Her experience teaching and supervising professional and student staff has provided practical knowledge in the areas of communication including nonverbal, perception, leadership, and conflict management. She has presented over 50 sessions on these topics at the institutional, state, regional, and national levels, and has received multiple awards for her presentation skills. Cié holds a Bachelor of Arts and a Master of Arts in Communication, and an Ed.D. in Educational Leadership.
Tawnya has been heavily involved in the research, design, renovation, and support for teaching of four university active learning space projects including single classroom and new building. Her project portfolio includes: University of Florida, 9+ years as the Director of Center for Teaching and Learning Warrington College of Business Active Learning Studio – a single classroom renovation project, designed to support teaching with teams that include in-person and remote participants, proposed in February 2011, phased development, and completed renovations for Spring 2013. Hough Hall was built to house the Hough Graduate School in the Warrington College of Business – a new building project with a variety of spaces such as flexible learning spaces, case teaching rooms, and cluster collaboration classrooms. Construction began December 2008; the building opened to classes Summer 2010. Heavener Hall was built to house the Undergraduate School of Business – a new building project, with a variety of formal and informal learning spaces, flexible classrooms, cluster and collaboration classrooms, and lecture spaces. Construction began in summer 2013;, the building opened to classes Fall 2014. University of Nebraska College of Business Howard L. Hawks Hall was built to house the College of Business – new building project, with […]
Teresa Valerio Parrot brings her expertise in higher education media, crisis communications, marketing, and administration to provide data-driven strategy and counsel to the agency’s higher education clients. Previously, Valerio Parrot served as Senior Vice President for Widmeyer Communications’ higher education practice and Vice President of Media Relations and Crisis Communications for SimpsonScarborough, a higher education consulting firm. Valerio Parrot counts almost 10 years of experience with the University of Colorado System, including an officer-level appointment as Assistant Secretary of the University. Valerio Parrot earned bachelor and master’s degrees from the University of Colorado. She can be reached at teresa@tvpcommunications.com.
