5 Steps to Boost Your Alumni Volunteer Engagement
The University at Buffalo’s alumni volunteer teams have seen a big increase in participation and engagement. Here’s what they’re doing differently. When Clayton Connor looks at his volunteer management calendar he channels his inner Hollywood mogul. “We always liken it to a movie studio that comes out with a big blockbuster every three or four months,” he said. As the Assistant Director for Constituent and Alumni Engagement at the University at Buffalo, keeping his “audience” interested is crucial. In his eyes, big volunteer opportunities are feature films primed to make an impact. “They’re the tent-pole movies. There’s a big summer movie and then when the holidays come around there’s another big movie to keep their viewers engaged,” said Connor. “We try to do the same thing with our volunteers.” He spaces out the big opportunities or “blockbusters” every three months and then sprinkles in smaller opportunities throughout the year. This way the University of Buffalo is always top of mind for their alumni. A More Planful Approach to Volunteer Management When he started in this role two years ago, he saw there was a need to have a better developed plan for volunteer management. Connor, like anyone else managing volunteers, was […]

