5 Articles Everyone in Your Annual Giving Office Should Read
As we start a new year, and as many shops are starting planning for the next fiscal year, there continues to be a pressing need to strengthen the donor pipeline, and often annual giving is under increased pressure to build this sustainable pipeline for future philanthropic efforts. Consider the example of Michael Bloomberg, who gave just $5 his first year after college graduation, and gave $300 million this year to Johns Hopkins. From an analysis of major gifts across hundreds of institutions, Langley Innovations found that the average time between a donor’s first gift of any amount and their first major gift is 25 years. Major gifts are most often the culmination of years of consistent philanthropy. Yet many shops continue to pursue the same techniques year after year, with lackluster success. The five articles below challenge that habitual thinking and invite a closer look at different aspects of successful annual giving efforts. We invite you to read these articles and use them as discussion starters with your colleagues as you open the new year. 1. Looking at 2017: How Annual Giving is Changing As we contend with “dollars up, donors down,” it is time to go beyond the basics of annual […]
