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7 Steps to Launch a Robust Brand Strategy

by Luanne Lawrence (opens in new tab)

Recently, during an Academic Impressions webcast (you can order a recording here), we covered the approach that the University of California, Davis took to overcome a crisis and rebuild its internal culture, while also promoting itself and its strengths to external audiences. No matter where your institution currently stands, the same steps can be used when considering a wide-scale and new approach to branding. Here is an outline of seven critical steps to developing a robust brand strategy. 1. Identity Research and Analysis The first step in branding is knowing three elements about your institution: Only after you have been thoughtful about each of these steps, can you start to use your research to build your platform. In this step, you can truth-test your perceptions about your institution with the most important people you want to engage. Doing this helps senior leaders fully see reputational gaps and why your targeting marketing and branding efforts will advance the university. 2. Define Marketing and its ROI After the first step, conversations with senior leaders, key champions and opinion leaders about what marketing is and is not able to achieve will help you manage expectations. In addition, this is the time to share […]

AMP UP: A Study of New Approaches to Math Remediation at Bergen Community College

by Lisa Cook (opens in new tab), Daniel Fusch (opens in new tab)

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants More colleges are trying new approaches to math remediation to improve persistence and graduation rates for students who test into developmental courses, but there isn’t much data on which approaches prove most successful. To remedy this issue, Bergen Community College is partnering with Union County College in launching a new study funded by a $2.6 million First in the World grant to see which approaches to math remediation make the greatest difference to students. The project, “Alternatives to Math Placement, An Unprecedented Program” (AMP UP), will allow Bergen and Union County to compare the effects of various approaches. We talked to William Mullaney, vice president […]

From STEM Pathways to STEM Highways

by Lisa Cook (opens in new tab)

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges, universities, and organizations that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. In an effort to better engage and retain STEM students, California State University, Los Angeles is partnering with two other institutions to establish a STEM Education Consortium as a way to pool resources and improve STEM education. Institutions in the STEM Education Consortium will use the $2.8 million First in the World grant to target three issues in STEM education: We talked to James Rudd, Cal State LA professor of natural science and project director, to learn more about how these initiatives will open more STEM career pathways to students. 1. How the STEM Education Consortium Will Test High-Impact Learning Strategies […]

4 Ways Academic Deans Can Make the Core Curriculum More Effective

by Stanton Green (opens in new tab)

EARLIER ARTICLES IN THIS SERIES 4 Things Academic Deans Can Do to Help Students Succeed after Graduation4 Things Academic Deans Can Do to Connect Majors and Minors with Careers This is the third in my Academic Impressions series on “Things Deans Can Do to Help our Students after they Graduate.” This time, my focus is on how deans can use career development to enhance general education. Academic Impressions’ 2013 report, General Education Reform: Unseen Opportunities, reviews several exemplary general education programs that are driving increases in student retention and, to a somewhat lesser extent, graduates’ employability. In this article, I will consider more fully how infusing career and life preparation development into general education can support these important measures. The Tragedy of the Commons Since the general education core is not owned by any one discipline, it often finds itself without the required faculty champion. General education usually represents about 40% of a Baccalaureate curriculum that is up for grabs.  As such it becomes an academic example of The Tragedy of the Commons, where individual departments compete in a zero sum game. Disciplines capture curricular acreage that can lead to a degradation of the overall quality of educational grazing land. The […]

Creating a Written Professional Development Plan

by Daniel Fusch (opens in new tab)

In our second annual survey on The State of Professional Development in Higher Education, we learned that those who optimize the return on their investments in professional development (PD) are very intentional about making those investments. They don’t just go to the same events annually; they actively seek out new ideas for their department, and they write down their PD plans. Only 30% of managers in higher ed responding to the survey reported that their team members had written PD plans; the written PD plan is an emerging, but largely under-utilized best practice in higher-ed PD. A FREE RESOURCE What does a written professional development plan (PDP) look like? What should it include? You can download a complimentary PDP template here. Of those 30%, most update their plans on an annual basis. But we also discovered an intriguing minority who update their plans every six months. Only 23 managers who responded to our survey do this; that’s 4% of all managers who responded, and 14% of those who say their team members have written PDPs. But when we took a closer look at this minority who update their PD plans twice a year, we discovered that they report more ability […]

The State of Professional Development in Higher Education: February 2016

Professional development is a strategic asset to an institution, as it is a key engine for increasing the capacity of your team and for bringing in proven strategies from other organizations—allowing you to both avoid “reinventing the wheel” and to revitalize your work with fresh ideas. In late 2015, we surveyed 971 managers and frontline faculty and staff at colleges and universities, both to score this year’s investment in professional development against last year’s, and to uncover new findings and emerging stories of what teams that are leveraging professional development (PD) to move their institutions forward are doing differently—and what you can learn from them. In this report on our second annual survey, we will present: We hope you will enjoy this report and share it with your colleagues! Read the report. See Upcoming Leadership Development Workshops Designed Specifically for Higher Ed Professionals

Scorecard: How Do Higher-Ed Institutions Leverage Professional Development?

by Daniel Fusch (opens in new tab)

Professional development is a strategic asset to an institution, as it is a key engine for increasing the capacity of your team and for bringing in proven strategies from other organizations—allowing you to both avoid “reinventing the wheel” and to revitalize your work with fresh ideas. In late 2015, we surveyed 971 managers and frontline faculty and staff at colleges and universities, both to score the past year’s investment in professional development against the previous year’s, and to uncover new findings and emerging stories of what teams that are leveraging professional development (PD) to move their institutions forward are doing differently—and what you can learn from them. Our full, complimentary report (which you can read here), includes: Here’s a look at the scorecard:Click here to see a full size version of the 2015 PD SCORECARD How would your own institution, division, or department score? Can you use this scorecard to start some critical conversations at your office? Daniel Fusch, Ph.D.Director of Research and PublicationsAcademic Impressionsdaniel@academicimpressions.com See Upcoming Leadership Workshops

How Wake Technical is Taking a High-Tech, High-Touch Approach to Supporting At-Risk Students

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges, universities, and organizations that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. by Lisa Cook, Academic Impressions At-risk students taking online coursework face greater challenges in persistence and success, but recent studies have suggested that a high-touch approach to support can make a difference. Wake Technical Community College is piloting some ways to do just that. More than 15,000 of Wake Technical’s students take at least one online course, and more than 5,700 are completing their education exclusively online. Now, with the help of a $2.7 million First in the World grant, Wake Tech is embarking on a phased redesign of its high-demand, low-success courses so that students — particularly at-risk students — […]

A Close Look at Rio Salado College’s Approach to Boosting Success for At-Risk Online Students

by Lisa Cook (opens in new tab), Daniel Fusch (opens in new tab)

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges, universities, and organizations that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants at the link here. If you’re looking for ways to assist online students who are academically under-prepared, you may want to watch Rio Salado College’s developing research project, PLan for Undergraduate Success (PLUS). The two-year college’s latest initiative targets new students pursuing an associate degree or planning to transfer to a four-year institution, and will allow Rio Salado to route additional support and preparation to these students. Assisted by a $2.7 million First in the World grant, the college hopes to increase degree completion and persistence by personalizing learning, supporting students with a college success course and facilitator, and by offering an […]

Gateway Math: A Close Look at Miami Dade College’s Approach

by Lisa Cook (opens in new tab), Daniel Fusch (opens in new tab)

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. 2015 was the second year of the First in the World grants. You can read our interviews with the 24 institutions that received 2014 grants here. When Florida passed a law making college placement tests optional for recent high school graduates, institutions were left to grapple with how to address the needs of students in college-level math who previously might have been routed to developmental courses. (Under the 2013 law, even if students do choose to take the optional placement exam, they may still enroll in regular courses even if their test results indicate the need for developmental work.) At Miami Dade College, enrollment has skyrocketed in the first college-level course in the math sequence, MAT 1033, while enrollment in developmental math courses dropped by more than 40 […]

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