Strategies to Increase Donor Participation
Develop deep donor engagement that is participatory, purposeful, and recurring. Overview Donor participation has been decreasing over the previous two decades. Identifying a strategy that reverses this trend has been a challenge for many institutions. This problem is complicated and not easily defined; yet evidence points to root causes such as a decrease in trust of higher education or how communication practices have fundamentally changed over this time, resulting in how institutional information is consumed by alumni. By focusing on deep engagement that is participatory, purposeful, and recurring, Muhlenberg College has developed a model that has improved their donor participation rate, moving them into the top 100 institutions for alumni giving. Join us online to learn the steps you can take to improve your alumni participation rate by focusing on the quality of your communication efforts, the essence of your alumni community, and the systemic changes you can make in your annual fundraising strategy. Who Should Attend This training is designed for advancement professionals who want to increase the rate of alumni who give back to their institution. This webcast will primarily focus on actions you can take within annual giving strategy but advancement leaders, as well as alumni […]