Archives

Developing a Strategic Approach to Generational Wealth

Join us for this webcast to learn strategies for cultivating and soliciting top donor families in a way that can extend personal giving to your institution. Understanding what motivates and compels donors to give and what will, in turn, motivate their families to continue giving is key for any shop. During this unique learning experience, our expert will help you with the significant undertaking of successfully navigating multi-faceted complexities that arise from family dynamics and considering individual priorities as part of a group. You will learn how to: Connect generational giving to impact and connection through your institution Cultivate and solicit donors as a family entity Use best practices for talking across generations   Who Should Attend Front-line fundraisers will gain new insight into engaging families and parents who have a relationship with the university. Leaders who are interested in making family giving a priority in their shops are encouraged to attend as well.   Agenda During this webcast, we will help you improve upon your existing strategy for multi-generational giving and wealth. We will cover the following: Research to support generational wealth conversations, highlighting their importance How you can utilize current practices on other campuses to inform your own […]

Using Segmentation and Social Reasoning to Increase Alumni Social Media Engagement

Social media can be an especially effective tool in engaging alumni, but many struggle to use social platforms in a compelling way. Join us for this webcast where our expert instructor will highlight the importance of tactics such as segmentation and social reasoning. You will gain a better understanding of the platforms your alumni are using, current statistics around social media usage, and what ideas you can implement for engaging your specific donor population. We will work through creative practices for social media engagement during these unprecedented times, covering platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. We will also touch on emerging platforms like TikTok and other popular platforms.   Who Should Attend This webcast is designed for advancement professionals who are looking to: Bolster their social media presence to enhance alumni engagement across channels Use creativity to spark new interactions with donors and alumni during this time of social distancing and online engagement   Agenda During this webcast, we will help you improve upon your social media strategy for alumni engagement by discussing how to: Determine the best content to post on each channel Segment donors based on their affinity and the platform where they are most engaged […]

Restructure Your Alumni Chapters to Increase Engagement

In a world where social distancing makes it more difficult to stay in touch, it’s more important than ever to ensure your regional chapters are led in a way that best promotes your institution. Are you struggling to keep them on the same page and moving in the same direction? Join us online and hear about a new model to help you more effectively manage your alumni chapters. You will examine how alumni relations professionals at the University of Waterloo are transitioning their fragmented regional alumni chapters into a more centrally managed structure in order to improve communication, leadership, and engagement. You will: Learn how Waterloo is empowering their alumni volunteers to create engaging programming that builds the global institutional brand Walk away with tips for how to begin thinking about implementing this model at your institution   Who Should Attend This webcast is designed for alumni relations professionals (including specialists, officers, assistant directors, and directors) who are looking to better manage their regional chapters in an effort to increase alumni engagement and giving. This webcast is ideal if you are looking to improve: Coordination between your office and your regional chapters Coordination between your office and your alumni board […]

Building Resilience with Your Team During Uncertain Times

Leading teams during times of crisis can be an enormous challenge and an unexpected opportunity. Supporting staff to deliver their best possible work means – just like in-person – offering informational, resource, and emotional support. Predictably, there will be some roadblocks, so the question is how can you actively guide your team in building their resilience to bounce back from stress and move forward with renewed energy and agency? Join us online for this two-hour experiential training where you will engage with the four components of resilience to protect and promote your own and your team’s well-being: Active coping that employs specific individual strategies that work for you to develop solutions Building strength by focusing on your unique skillsets Cognitive awareness to recognize automatic thinking and reframe your perspective to help you interrupt negative thoughts when they start to occur Social support to identify, nurture, and call on your lifelines and offer support to others. The ABCS© model is an ideal approach to guide your team through difficult transitions while maintaining a productive mindset.   Who Should Attend This webcast is designed for leaders who are looking to build resilience with their team as they meet new challenges and develop […]