Rethinking the President’s Role in Fundraising

Because your institution’s president is uniquely positioned to scan the horizon and help develop and communicate a vision of the future to prospective donors, his or her role in fundraising entails far more than just making connections and making the ask. In his recent monograph “Fundraising for Presidents: A Guide,” Jim Langley, president and founder of Langley Innovations and past vice president for advancement at Georgetown University, contends that the president’s primary role in fundraising is not to ask for money but to create the conditions that attract significant philanthropic investments. We followed up with Jim Langley this week to learn more. FUNDRAISING FOR PRESIDENTS: A GUIDE Jim Langley’s monograph offers a forward-thinking look at: Slow Persistence, Not Rapid Persuasion We asked Langley for the key thing presidents need to know about philanthropy. In response, Langley noted a fact that is relatively well-known but infrequently (or inconsistently) acted upon. “Fundraising,” he cautions, “is often depicted as a short-term if not transactional phenomenon, while the research on philanthropic patterns suggests that fundraising needs to be long-term in its focus.” Citing research on donor trends and behaviors, Langley notes that: Langley uses this data to issue a reminder to institutional leaders that […]

Deans Success Program 

Invest in Your Deans’ Success Support Your Deans’ Growth with a Cohesive, Comprehensive Program See Pricing The work you do to ensure the success of your Deans is one of the most impactful investments you can make in your institution. Turnover among Deans is already at record levels, and each loss in this key role comes at exceptional financial and cultural cost. Academic Impressions’ Deans Success Program offers a unified, intentional, and personalized approach to help your Deans – new and experienced – navigate the complex demands of their roles, develop their leadership capacity, and drive institutional success. Why Choose the Deans Success Program? Deans face immense challenges in today’s academic environment. From navigating complex team dynamics to balancing internal responsibilities with external expectations like fundraising, the demands are high. The Deans Success Program is specifically designed to tackle these challenges head-on by equipping your Deans with the tools to: Foster psychological safety and improve team dynamics. Manage conflict effectively while maintaining team engagement. Lead change with confidence and build an appetite for innovation. Strategically align their leadership to institutional goals. With a comprehensive approach, this program ensures your Deans not only address their immediate challenges but also build the […]

What Establishing Alumni X-Teams Can Achieve

We need to reshape a 19th-century alumni office to meet the demands of a 21st-century audience. “Alumni associations were rendered obsolete by Facebook and have since been dying a slow death.” “Why get off my couch on a weeknight to connect with fellow alumni from college, one of a dozen institutions to which I have some faint sense of allegiance? “Given the amount of virtual networking to be done, why connect IRL (in real life) at all?” The answer to these loaded questions is the reason my job in alumni relations still exists. We still crave a live networking event, seminar, or raucous public debate. Alumni associations, for hundreds of years the conveners of such events, aren’t going anywhere. But I don’t rest easy, nor should my peers in alumni associations the world round, even those of us at the most elite institutions of higher learning. To meet these demands, we must form “x-teams” – cross-functional teams from various verticals in an organization who share a common goal. X-teams in advancement shops must be students of the marketplace, audience, and the whimsical trends among students, alumni, faculty, and the public. Taking a page from the best tech companies out there, […]

Checklist: Taking Support for Online Students to the Next Level

“It’s important… to remember that online is not a type of student, rather, it is a mode of delivery for academic coursework.” Sue Ohrablo, High-Impact Advising The changing reality of our student demographics means that the diverse demands of outside employment, caring for children or dependents, and even commuting to and from campus greatly impact how, when, and if students are able to access the very services we promote as both valuable and essential. We continue to wait behind desks and office doors for students to approach us, often left wondering why more students haven’t simply reached out for help when these myriad of offices exist. The competing demands for our students’ time and attention are not an indication that our students are any less invested or engaged with their learning; it simply yet profoundly means that we need to do better at reaching out to them as a partner in their success rather than wishing or hoping they will access something that may not be easily accessible given their daily lived reality. Of course, it is one thing to understand and yet another to do. What might it look like to better engage and support our online learners? I […]

Engaging Women in Philanthropy: Practical Ways to Shift Our Approach

Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Also in this series:Why Donors Give: It’s Not What You ThinkMore than Dollars: How Many Opportunities are You Missing with Your Alumni?Checklist: Questions the Governing Board Must Ask Before Launching a Campaign by Matthew T. Lambert, William & Mary This article at a glance: It is imperative that we first engage women meaningfully in the life of the university. From there we can develop a strong pipeline of women leaders so that we ultimately see great increases in philanthropy. Our mantra is grow engagement, grow leadership, grow philanthropy. Put simply, nearly half of the nation’s top wealth holders are women, they are the […]

How the University of North Florida Integrated Academic and Student Affairs

By Daniel Moon, Associate Provost and Professor, University of North Florida Higher education institutions are facing pressure to increase student success measures and become more efficient. Each of these can present significant challenges for universities but having to solve both challenges simultaneously can be daunting. The COVID-19 pandemic has only served to add layers of complexity and urgency to this challenging puzzle. A potentially powerful mechanism for addressing this challenge is integrating Academic Affairs and Student Affairs into one cohesive unit. Doing so at the University of North Florida has contributed to all-time high retention and graduation rates, and yielded more than $2 million in savings and reallocation. The challenges we faced Higher education is focused on student success now more than ever, with unprecedented layers of accountability to students, parents, boards, and others (e.g. see Kelchen, 2018). This accountability is increasingly tied to a university’s bottom line. For example, most states have a performance-based funding mechanism that explicitly ties funding to student success measures. The COVID-19 pandemic has intensified the challenges that students face in pursuit of their degree, making this problem even more urgent for universities to solve. Significant shifts in improving student success measures require a more […]

Investing in Donor Relations for Athletics

As our colleges and universities venture to fundraise even more and more dollars, we must not overlook an area of support that brings many donors in our doors early on in their experience with us: athletics. At some institutions, athletic success can equate directly to donors and dollars, and at others it is part of the natural fundraising ebb and flow. With this said, what role does donor relations play in athletics? Now more than ever, athletics fundraisers need to focus on donor relations. Here are four reasons why: Focusing on the donor and their generosity, not on the gift and its amount is central to these efforts. Donor relations can often help bridge the gaps and transition donors from transaction to behavior. Great donor relations can provide meaningful reminders of what motivates our donor base and can incite passion among our fans and supporters. For that reason, coordinating athletics fundraising and central university advancement is crucial to the overall fundraising success of an institution. The key in both areas is the donor. If we keep our focus on donor relations, then the core becomes centralized in a more cohesive fashion. Rather than an “athletics” donor or an “institution” donor, these […]

Is Your Spring Admissions Program Effective?

With approximately 25% of students beginning college at a time other than the fall term (National Student Clearinghouse, 2012), the picture of the new student experience is becoming more fluid every day. Yet, many schools don’t provide customized support to assist with the differing considerations these students face. To ensure that you are investing appropriately in the success of this sizeable (and growing) group, you will need to consider several factors. In a recent online training from Academic Impressions, Chrissy Roth-Francis, director of new student services at UC Berkeley and Keith Lopez, assistant director of transition programs at Colorado State University, suggested best practices for meeting the needs of this special population of students. An Incomplete Picture Given the growing percentage of non-fall/spring admits, constructing programs and evaluating outcomes in a one-size-fits-all approach is obviously painting an incomplete institutional picture. One of the challenges to addressing this, however, is the lack of a centralized repository on resources and best-practice guidance. Roth-Francis makes the case for more focus on these students by highlighting the following areas with room for improvement: It Doesn’t End with Admission: Supporting Spring Admits Effectively While offering spring admissions may increase institutional enrollment numbers, you also need […]

Foundations of Customer Service Video Course

MEMBER-EXCLUSIVE COURSE Foundations of Customer Service Video Course Gain the knowledge and skills you need to provide high quality customer service in the higher education environment. Overview As competition in higher education intensifies, so do prospective students’ appetites for institutions that provide the best education and experience for their tuition dollars. Instilling a culture of service excellence at all levels of an institution can directly enhance enrollment and improve student retention by providing consistency across branding and the student experience. This video course will introduce you to the foundations of customer service in higher education. Our experts have taken best practices from service excellent experts and applied those strategies to the higher education environment. Part 1 of this course focuses on what customer service looks like in the higher education environment and how service excellence connects to student belonging and retention. Part 2 covers five steps of service that you can adopt into your operations and immediately implement at your institution.   Who Should Watch This video course will help managers and frontline staff across enrollment and student services build their higher education customer service knowledge and skills. This course will especially benefit you if you are a: Frontline service […]

How You Approach the Last Day of Class is More Important Now Than Ever

We’ve never had a term quite like this, and how we close our classes this semester matters. For some students, their classes may have been their most consistent and stable community during this time of rapid change and abrupt isolation. This article offers tips and techniques for approaching the last day of class in ways that provide both closure and connection.  I was chatting – well, zooming actually – with a colleague who felt inclined to skip the final class session, given that students seemed so exhausted. I absolutely understand this inclination, but I suggested otherwise. I was not promoting intentional course closure due to policy or typical good practice, but because this semester is like no other we’ve experienced and students will likely be grateful for that closure. A webinar on trauma-informed pedagogy confirmed my belief in the importance of closure this semester. Let’s consider why. Your class, while inconsistently “delivered,” might have been the only consistent and stable community for students this semester. Many students had to leave their college residences and support networks. For some, the only thing in their lives that stayed the same was your presence, and that of other students in your course. As […]