Why Donors Give: It’s Not What You Think

Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Next in this series:More than Dollars: How Many Opportunities Are You Missing with Your Alumni?Engaging Women in Philanthropy: Practical Ways to Shift Our ApproachChecklist: Questions the Governing Board Must Ask Before Launching a Campaign Given that annual alumni support nationally has been declining for 22 years and that less than one in ten alumni are currently giving back to their alma maters, it is clear that our core practices and the philosophies that underpin them need to change. In short, we need to elicit more and solicit less. And foremost among the thoughts we should be eliciting is why our alumni give to […]

Investing in Donor Relations for Athletics

As our colleges and universities venture to fundraise even more and more dollars, we must not overlook an area of support that brings many donors in our doors early on in their experience with us: athletics. At some institutions, athletic success can equate directly to donors and dollars, and at others it is part of the natural fundraising ebb and flow. With this said, what role does donor relations play in athletics? Now more than ever, athletics fundraisers need to focus on donor relations. Here are four reasons why: Focusing on the donor and their generosity, not on the gift and its amount is central to these efforts. Donor relations can often help bridge the gaps and transition donors from transaction to behavior. Great donor relations can provide meaningful reminders of what motivates our donor base and can incite passion among our fans and supporters. For that reason, coordinating athletics fundraising and central university advancement is crucial to the overall fundraising success of an institution. The key in both areas is the donor. If we keep our focus on donor relations, then the core becomes centralized in a more cohesive fashion. Rather than an “athletics” donor or an “institution” donor, these […]

Is Your Spring Admissions Program Effective?

With approximately 25% of students beginning college at a time other than the fall term (National Student Clearinghouse, 2012), the picture of the new student experience is becoming more fluid every day. Yet, many schools don’t provide customized support to assist with the differing considerations these students face. To ensure that you are investing appropriately in the success of this sizeable (and growing) group, you will need to consider several factors. In a recent online training from Academic Impressions, Chrissy Roth-Francis, director of new student services at UC Berkeley and Keith Lopez, assistant director of transition programs at Colorado State University, suggested best practices for meeting the needs of this special population of students. An Incomplete Picture Given the growing percentage of non-fall/spring admits, constructing programs and evaluating outcomes in a one-size-fits-all approach is obviously painting an incomplete institutional picture. One of the challenges to addressing this, however, is the lack of a centralized repository on resources and best-practice guidance. Roth-Francis makes the case for more focus on these students by highlighting the following areas with room for improvement: It Doesn’t End with Admission: Supporting Spring Admits Effectively While offering spring admissions may increase institutional enrollment numbers, you also need […]

What College Leaders Need to Know About Responding Rapidly to a Crisis

How do you manage a crisis in a world that expects instant response and immediate communication? Colleges and universities all too often face a series of challenges in responding actively and speedily to a crisis or emergency on or affecting the campus, but they needn’t reinvent the wheel: there are proven models developed in the government and military sectors that can be applied to the higher ed context. To help senior leaders in higher education improve their crisis preparedness, we’ve assembled and interviewed a panel of experts, including Dr. Connie Book, provost and dean at The Citadel; Major General Jim Boozer, US Army (Ret.); and Colonel Cardon Crawford, US Army (Ret.) and Director of Government and Community Affairs at The Citadel. Resources: You can read an interview with this panel in this earlier article. And here — in this article — you can listen to a brief audio interview with Colonel Cardon Crawford about the need for “emergent crisis management,” and how emergency crisis management differs from the crisis communications planning of the past. A transcript of the interview follows. You can also meet Colonel Cardon Crawford and Major General Jim Boozer in person for an in-depth training at the […]

One Big Mistake New Presidents Make

A presidential transition can be a fragile time for any campus; expectations are high and so is the stress level. Almost everyone wants the new president to be successful and create a new beginning for the institution. The transition process can be a minefield of challenges and opportunities, and a new president must navigate both of these carefully and strategically. Several years ago, we co-authored a book, Presidential Transitions: It’s Not Just the Position, It’s the Transition (Praeger, 2008). In the process, we talked with scores of presidents about their own transitions, and they were surprisingly open to discussing the good, the bad and the ugly parts of their journey. We have continued these conversations with a whole new set of presidents, and once again, have learned a lot. Many Presidencies Derail in their First 3 Years In the continually changing world of higher education, what happens at the micro level when there is leadership transition in the campus presidency has a disproportionate impact. That is to say that the higher ed world is shifting and issues loom large, the pace is lightning fast, and the learning curve is steep. All too often, presidencies derail before they have barely begun. Frequently, presidencies […]

Customer Service in Higher Education: More than Just Demeanor

In a survey of professionals of higher education a few months ago, Academic Impressions found that: If asked to give their institution a letter grade for customer service, most professionals would assign a “C” or lower. There is a growing awareness among managers in higher education that customer service entails more than presenting students or internal clients with a “friendly face,” that it involves responsiveness and collaborative problem-solving. Yet most cite similar challenges to improving customer service in their office: lack of time and uncertainty on how to effectively train it. Two Resources on Training Customer Service Interviewing an array of experts who have made strides in providing customer service training in higher education or in transitioning enrollment or academic support services to a one-stop approach, Academic Impressions offers two complimentary resources: A Complimentary Publication Our recent Monthly Diagnostic, “Improving Customer Service in Higher Education,” we take a close look at the barriers to customer service and interview past and current presidents, vice presidents, and department heads in student services and enrollment management for practical advice in meeting those barriers. A Complimentary Webcast In our January 22, 2013 webcast, “Raising the Bar on Customer Service in Higher Education,” panelists Susan […]

Checklist: Taking Support for Online Students to the Next Level

“It’s important… to remember that online is not a type of student, rather, it is a mode of delivery for academic coursework.” Sue Ohrablo, High-Impact Advising The changing reality of our student demographics means that the diverse demands of outside employment, caring for children or dependents, and even commuting to and from campus greatly impact how, when, and if students are able to access the very services we promote as both valuable and essential. We continue to wait behind desks and office doors for students to approach us, often left wondering why more students haven’t simply reached out for help when these myriad of offices exist. The competing demands for our students’ time and attention are not an indication that our students are any less invested or engaged with their learning; it simply yet profoundly means that we need to do better at reaching out to them as a partner in their success rather than wishing or hoping they will access something that may not be easily accessible given their daily lived reality. Of course, it is one thing to understand and yet another to do. What might it look like to better engage and support our online learners? I […]

Engaging Women in Philanthropy: Practical Ways to Shift Our Approach

Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Also in this series:Why Donors Give: It’s Not What You ThinkMore than Dollars: How Many Opportunities are You Missing with Your Alumni?Checklist: Questions the Governing Board Must Ask Before Launching a Campaign by Matthew T. Lambert, William & Mary This article at a glance: It is imperative that we first engage women meaningfully in the life of the university. From there we can develop a strong pipeline of women leaders so that we ultimately see great increases in philanthropy. Our mantra is grow engagement, grow leadership, grow philanthropy. Put simply, nearly half of the nation’s top wealth holders are women, they are the […]

How the University of North Florida Integrated Academic and Student Affairs

By Daniel Moon, Associate Provost and Professor, University of North Florida Higher education institutions are facing pressure to increase student success measures and become more efficient. Each of these can present significant challenges for universities but having to solve both challenges simultaneously can be daunting. The COVID-19 pandemic has only served to add layers of complexity and urgency to this challenging puzzle. A potentially powerful mechanism for addressing this challenge is integrating Academic Affairs and Student Affairs into one cohesive unit. Doing so at the University of North Florida has contributed to all-time high retention and graduation rates, and yielded more than $2 million in savings and reallocation. The challenges we faced Higher education is focused on student success now more than ever, with unprecedented layers of accountability to students, parents, boards, and others (e.g. see Kelchen, 2018). This accountability is increasingly tied to a university’s bottom line. For example, most states have a performance-based funding mechanism that explicitly ties funding to student success measures. The COVID-19 pandemic has intensified the challenges that students face in pursuit of their degree, making this problem even more urgent for universities to solve. Significant shifts in improving student success measures require a more […]

Spotlight on Innovation: Making the Library Central to Adult Learner Support at The College of New Rochelle

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are pursuing, how their approaches are unique, and what other colleges and universities can learn from these new efforts. Faculty at the The College of New Rochelle already know that mentoring and research-rich courses are key for the success of the adult learners in their School of New Resources. Yet when Ana Fontoura, The College of New Rochelle’s Dean of Libraries, was tapped to help improve student success through innovative, collaborative learning strategies, she immediately noticed that the existing research only mentioned academic libraries in a supporting role, if at all. At many institutions, this may present a missed opportunity. After all, the academic library is uniquely positioned to bring together information and research services and provide spaces for learning, mentoring, and collaboration. That moving of the library from the support role to the center of a student success initiative with a focus on undergraduate research […]